Brands Need to See the Affluent as They See Themselves
From Yougov.com : Driving brand loyalty among the affluent has never been more challenging. New brands, new options, and new products are competing for the devotion of your customers. What’s more, the majority of the global elite don’t feel personally connected to many brands, even though they say that a personal relationship factors into their loyalty. A new study from YouGov on affluent shoppers worldwide reveals that most just want brands to show them their loyalty is appreciated. Indeed, 72% said they felt that way.