Ypulse knows young people (and might help you understand how they think)
Do you have clients interested in reaching the Generation Y crowd? You may want to recommend that they check out Ypulse: Media for the Next Generation - “Daily news and commentary about generation Y for media and marketing professionals…” Here’s a few highlights: “ College Student Love Their Video ” On any given day 19% of internet using adults download online video. 62 % percent of college students are watching, most often at their parents' houses . “ The Ypulse 2007 [Y]ear in Review ” Trends include changes in the gaming industry, celebrity gossip gone wild, and the expansion of virtual worlds. A link to “How Fashionistas Shop” is on this page (The short answer: they gather information online, but often make in-store purchases)