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If you created something original, you may have a certain degree of protection against someone else using, claiming, modifying, or selling it. In other words, you may have intellectual property. Knowing how to legally protect your creations is essential to retaining ownership of them. In the simplest terms, intellectual property (IP) pertains to things you create with your mind; not the ideas themselves, but the expression of the ideas in some form. A thought or notion that’s been floating around your head may be a great idea for a future product or service, but it isn’t yet intellectual property. There are four common types of IP: Copyrights Patents Trademarks (including design rights) Trade secrets Read more from BPlans.com

Don’t be afraid. Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations. But the biggest issue is fear. Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative. “Why would we write a blog that explains how we do things? Then our competitors will know our what we know, or our customers won’t need to hire us,” they say. (And they DO say this. All the time.) WHY? See the answer from SmallBusinessNewz

Josee often tells you about new books added to our collection. Today, I'm going to steal a bit of her thunder (sorry, J!). We recently obtained an electronic version of the book "Web & Software Development: A Legal Guide". It's published by Nolo , a publisher of self-help legal books for people & businesses (and provider of lots of other titles in our collection). I like the books from Nolo, because they're an honest attempt at boiling down complicated legal issues into terminology that's straightforward. A lot of their titles (like this one) are written by practicing attorneys with practical experience in their chosen specialty. We bought this book primarily because of a recurring type of request: Is software patentable? And, if it is, is it worth pursuing? I tried researching this question without this book, and the stuff I found was just dense and likely of little use to the client who needed it. Fortunately, chapter 9 - "Software and Internet