New York SBDC Research Network

In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach. From social media channels to review sites like Yelp, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. Yelp, for instance, can have a big impact on the growth of your business. This review site allows customers to rate your business and leave feedback about their experience. If you’re not actively seeking feedback, monitoring the comments, and publicizing the positive reviews customers leave, you’re probably behind the digital eight ball. More from BPlans .

Yelp and the U.S. Small Business Administration (SBA) have teamed up to launch the Success With Online Reviews initiative, which kicked off ... at the New York Stock Exchange. “Sharing what you dig and what you don’t is nothing new, but today this consumer word-of-mouth happens at lightning speed online, in the form of reviews,” says Darnell Holloway, Yelp’s Senior Manager of Local Business Outreach. “What’s more is that in a recent national survey, 85% of consumers said that they read online reviews about local businesses. ” That would be the Local Consumer Review Survey 2013 from BrightLocal. More from WebProNews .