Business-logic of cooperating with the NSA has changed
From BoingBoing : In an Atlantic editorial , Bruce Schneier discusses the post-Snowden business-climate. The NSA relied on Internet giants to do surveillance for them (surveillance being a major part of the Big Data business model), and pre-Snowden, there was no real downside to cooperating with illegal NSA spying requests -- in some cases, spooks would shower your company with money if it went along with the gag. Post-Snowden, all surveillance cooperation should be presumed to be destined to be made public, and that's changed the corporate calculus.