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Showing posts with the label content delivery

Fake News Means Fact-Checking Must Be Part of Your Content Strategy

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From MarketingProfs : Hillary Clinton wasn't the only loser in last year's elections. Facebook and the media were put on the defensive about their role in what has become known as "fake news," which has spread in a "post-truth" political climate. It looks like facts may have been the biggest casualty of the elections. And that has implications for brands that produce content: With the rise of fake news, content marketers eager to maintain their reputations must focus on making sure that their content is truthful. It's too easy to get duped by a false "news" story, which can have an adverse impact on your credibility in your industry and possibly even your site's rankings. Fortunately, you can ensure the accuracy of your content: Incorporating fact-checking into your editorial process will help you build confidence in the quality and authority of your brand-produced content. Here's what you need to know.

Faster File Downloads

The SBDC meets with hundreds of people every year who are interested in starting an e-commerce venture. Many of these people are offering products that take the form of a file to be downloaded - be it articles, books, music, or what have you. Here's an article, then, that should be of interest: "Amazon ‘CloudFront’ Promises Cheaper, Faster Downloads" Basically, Amazon is enabling owners of small websites to pay a fee to lease space on a certain type of server that promises faster file delivery to their e-customers. This fee would be but a fraction of what it would cost a company to buy a Content Delivery Network (CDN) of its own. CloudFront is starting off small, but is looking to expand if the level of interest is there among small business content delivery websites. Keep it in mind for clients who might fit the bill.