New York SBDC Research Network

The idea for Slick Text was born in 2012 when founder Matt Baglia worked for a company that was considering adding text messaging to its marketing mix. After reviewing several providers Matt recognized some common flaws among all of them. Each platform was fairly difficult to understand and use. None of them placed emphasis on educating their customers on how to be successful with their product, and all lacked personal customer service. Matt and his partner Ryan Kinal realized that if they could create a service without those flaws, there would be an excellent opportunity for a piece of the industry’s pie. “When Slick Text first launched, the platform had very few features. It was intended to be a minimum viable product so we could get it in front of customers and start covering our costs. Even though it was relatively basic, we stuck tight to the core ideology of simplicity and it really resonated with the early adopters,” commented Matt Baglia. “Over the past year, new customers