New York SBDC Research Network

There is no question that the way that social media has developed, images play a central role more YouTube enjoys over 4 billion views daily. Instagram has bypassed Twitter for mobile users. photographs on Facebook draw 53% more "likes" than those without. Pinterest is the 2nd largest referrer of social traffic. It grew by 50% in a year. These tools are driven by images and require (almost) no words. The fact that FaceBook was willing to pay the big bucks for Instagram is testimony to the importance of images. than ever before. There has been a dramatic shift towards visual marketing. Everyone needs to start thinking in these terms. As I visited the RN Pinterest Page I searched on "SBDC" to see the results and they were patchy. A quick visit to a few SBDC websites demonstrated very, very few images.We are often looking for good pictures from the various centers for different uses. Potential clients visiting our center sites would benefit from a glimpse at wha

Getty Images, the premiere collection of professional quality photos on the Internet, has for years charged licensing fees to those who wanted access to its extensive portfolio, but that is changing. In a surprise move,  Getty Images is freeing up around 35 million photos from its collection spanning over a hundred years  so that websites and bloggers can post them without getting smacked in the face by a lawsuit. These images will not contain a watermark, though people who post them will need to use Getty's Embedded Viewer tool and abide by the company's Terms of Use. Acknowledging that its images have been widely pirated on the Web for years by users merely right-clicking on photos, Getty says the purpose of the program is to find new revenue streams for the photographers and the company.                  Because the metadata remains with the image, users can click back to Getty Images for more information on the image or photographer or to license the image for other purpos