New York SBDC Research Network

Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science. Moreover, of the 69% of companies that do personalize their sites, just 21% offer personalized offers to visitors. A similar percentage (33%) of online retailers with annual marketing budgets under $1 million also do not personalize their websites; of the 67% that do, only 16% present personalized offers. The most popular form of website personalization for large and small companies is product recommendations. Other common site personalization tactics include shopping cart reminders, displaying a customer's name, and social integrations. Read more from MarketingPros

from Elise Hu of NPR If you've ever wondered just how much marketing companies know about you, whether it's your education or income or purchase preferences, today you can see for yourself.  With the beta launch of AboutTheData.com , marketing technology company Acxiom is giving you a glimpse of the online profile your shopping habits have created for you — the one digital marketers use to sell things to you. continue reading at the link: http://www.npr.org/blogs/alltechconsidered/2013/09/04/218889785/get-a-glimpse-of-the-data-marketers-have-about-you