New York SBDC Research Network

Today, four technologies are driving live-event marketing: social, mobile, analytics, and the Cloud—"SMAC." SMAC technologies provide myriad new ways to get to know your fans, reach them at the right time through the right channel, and measure results to ensure you spend your precious event marketing dollars wisely. The days of spreading the word about concerts or other live events with fliers and radio spots have all but disappeared, laid to rest alongside the cassette tape and the Discman in the graveyard of Music Industry Past. Here are four ways that live event promoters and venues can use SMAC in their digital marketing. Read more from MarketingProfs

Though many people tout cloud computing as the next big thing, the idea is almost as old as the computer itself. The concept was born in the 1960s from the ideas of pioneers like J.C.R. Licklider (instrumental in the development of ARPANET) envisioning computation in the form of a global network and John McCarthy (who coined the term “artificial intelligence”) framing computation as a public utility. Some of the first uses included the processing of financial transactions and census data. More HERE .