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His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in October 2011, had built it into the world’s most valuable company. Along the way he helped to transform seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing. He thus belongs in the pantheon of America’s great innovators, along with Thomas Edison, Henry Ford, and Walt Disney. None of these men was a saint, but long after their personalities are forgotten, history will remember how they applied imagination to technology and business. In the months since my biography of Jobs came out, countless commentators have tried to draw management lessons from it. Some of those readers have been insightful, but I think that many of them (especially those with no experience in entrepreneurship) fixate too much on

I would like to point out that Entrepreneur Magazines did not capitalize the word "brilliant" in the title to this blog. Although the title of the article is 10 Brilliant Marketing Ideas , the magazine only capitalized the first letter. After reading the article, I felt that it was important for me to highlight how truly brilliant the 10 marketing ideas were for the world of business. I have highlighted a few below, but I highly recommend checking out all 10. #1 - A Diamond is Forever - The popular De Beers campaign in 1939 "brazenly promoted the idea that every marriage required the gift of bling...[and] invented the "two months' salary" spending rule." Another example - "Just Do It". #6 - Absolut Vodka - "The product was clear, flavorless and more or less indistinguishable from any of its competitors. But the agency TBWA's clever use of the bottle's shape and name made Absolut the first breakout premium vodka - and inspired bar