Making the Grade(r)

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Grader.com offers a "family of tools that helps measure all that matters in inbound marketing." Read "inbound marketing" as the Internet, social media and blogs. And they are all free.

Website Grader is a tool that measures the marketing effectiveness of a website or blog and provides recommendations for improvement.

Press Release Grader evaluates press releases and provides a marketing effectiveness score.

Twitter Grader measures one's Twitter profile. (Last I checked, the NYS SBDC Twitter feed had a score of 87 out of 100.)

These are all services of Hubspot.com, an Internet marketing company that also offers a website redesign kit gratis, as well as some useful seminars.

Oh, and Are You Using Your Business Cards to Socialize?; i.e., to use social networks. It's All About Networking.

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