New York SBDC Research Network

Obtained From: MarketingProfs For a long time, B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened up opportunities for B2B marketers, too, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study , 70% of B2B buyers watch videos along their path to purchase—a whopping 52% jump in just two years. Are you still on the fence about whether to take advantage of video in your marketing program? Consider these five reasons to take the plunge.

Obtained From:  US Economic Census Response for the Economic Census begins on    May 1, 2018 and is available for the following month, up until June 12, 2018 . The data businesses provide is compiled into official statistics that are available for companies to use for planning and decision making. The Economic Census asks for the following information by location:      1. Employer Identification Number      2. Physical Location      3. Primary Business Activity      4. Sales, receipts, or revenue      5. Employment and payroll      6. Industry-specific questions Here is some information to help businesses navigate the Census: How do I get started?  To begin, link yourself to your survey. You link your account to your survey by an authentication code sent to you from the Census Bureau. Once you have this code, click on the “Add Authentication Code” button under “...

Obtained from:   Ma rketingProfs Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out,  HubSpot  surveyed 3,010 consumers age 18 and older in Colombia, Germany, Mexico, and the United States. More than half of  surveyed  consumers age 54 and younger want to see more videos from brands they support. Some 47% of consumers age 55+ also want to see more videos from brands they support. There are significant differences in the preferences of various age groups for other content types. Only 22% of consumers age 18-24 value emails from brands they support, compared with 68% of consumers age 55+.

Each year the  New York Small Business Development Center  recognizes outstanding small businesses in a variety of ways.  This Success Story from the   Brockport SBDC  appears in our  2016 Annual Report .  Laurie & James Widmaier   The Presentation Source, Inc. Brockport SBDC Laurie & James Widmaier established The Presentation Source in Rochester in 1997. In the early stage of the business, their goals were simply to promote quality color presentations and sell Tektronix color-printers and projectors. However, in the years that followed Laurie and James recognized a significant potential for growth. They paid close attention to the rapidly changing needs and demands of their clients and adapted to those trends by providing advanced product and service technologies.  Today, their company is a $3.7 million company with 15 full- and part-time employees that serves a wide range of markets. Its clients include government ...

From the Federal Trade Commission : The Federal Trade Commission is launching a national education campaign to help small businesses strengthen their cyber defenses and protect sensitive data that they store. The FTC will develop and distribute reader-friendly educational materials with information about cybersecurity that small businesses need. The effort grew out of the Small Business & Cybersecurity Roundtables that the FTC hosted last year with small business owners and non-profit organizations, employees, and managers to learn about the challenges they face when dealing with cyber threats and security and ideas for how the government can help them. “Small businesses understand the importance of cybersecurity and the need to protect their networks and data, but many feel overwhelmed about how to address the myriad of cyber threats they face,” said Tom Pahl, Acting Director of the FTC’s Bureau of Consumer Protection. “Our new campaign aims to help these small businesses w...

From Gallup : Fear. Anxiety. Stress. Anger. Not exactly the emotions we're hoping to invoke in our employees, right? Not exactly the key to motivational management, anyway. Unfortunately, those are the emotions many people feel when it's time to discuss their work metrics. Employees dread the idea of their manager reducing them to a number. A number that might be accurate and important but doesn't accurately reflect all they bring to their job. And no matter the niceties of how it's all delivered, people get defensive and deflated. Why? "The very act of measuring communicates distrust, power, control and dehumanization." That's what one fellow student said when the topic of performance measurement came up in my Ph.D. class. He was right. And he was wrong. He was right because measurement can be dehumanizing. Managers, intentionally or not, end up using measurements negatively in an attempt to motivate people. But it doesn't work. How ...

From the Social Security Administration : April is National Social Security Month. Handle your small business needs through the Social Security Administration’s online suite of Business Services. See what you can do online! The Business Services Online Suite of Services allows organizations, businesses, individuals, employers, attorneys, non-attorneys representing Social Security claimants, and third-parties to exchange information with Social Security securely over the internet. You must register and create your own password to access Business Services Online. The Complete Phone Registration option is provided to individuals who began their Business Services Online registration by phone and need to create a password. List of Services include: Request a replacement Social Security card Apply for Social Security benefits Get your Social Security Statement Appeal a decision Find out if you qualify for benefits Estimate your future benefits Get a letter saying you don...