Marketing to Women
Center for Women’s Business Knowledge that Means Business This concise site offers a picture of the state of women-owned businesses. It includes stats by state, metro area, minority group, and publishes a number of reports for sale, as well as some for free. Their fact of the week: Women-owned businesses in nontraditional industries such as construction, manufacturing, and transportation/communications are more than twice as likely as women-owned businesses in more traditional industries to be certified as a women's business enterprise (44% of business in nontraditional industries vs. 21% in traditional industries). Source: Center for Women's Business Research, Women Business Owners in Nontraditional Industries: Changing Traditional Views, October 2005. SBA Online Women’s Business Center Naturally the SBA Online Women’s Business Center is a great resource for tips, SBA publications, a neat list of links to business magazines and news sources. In their library they include a few