New York SBDC Research Network

In no particular order, here are the latest additions to the shelves. Joe Rubino ed. The Ultimate Guide to Network Marketing 37 Top network marketing income-earners share their most preciously guarded secrets to build extreme wealth. Joe Rubino and John Terhune 15 Secrets Every Network Marketer Must Know Essential elements and skills required to achieve 6 & 7 - figure success in network marketing. Ukers’ International Tea & Coffee Directory & Buyers’ Guide 2006, 51st ed. Published by Tea & Coffee Trade Journal National Association of Convenience Stores State of the Industry Convenience Store Totals, Trends & Averages 2005 Statistical Abstract of the United States: 2006 The National Data Book US Census Bureau / US Department of Commerce Progressive Grocer's 58th Annual Consumer Expenditures Study

One source of data on environmental hazards is the US EPA. They have a web accessible database on "toxic release inventory" or TRI. They describe it as:" The TRI Explorer provides fast and easy access to the TRI data to help communities identify facilities and chemical releases that warrant further study and analysis." Find it here Socioecomic Trends 2000 and and Well-Being Indicators 1950-2000, 408 pp., 8.53 MB, is put out by the state Office of Rural Health. It's a large PDF here . The Pollution Locator focuses especially on Superfund sites and is located here . Lead Exposure Status Among New York Children by county and ZIP code comes from the state Department of Health. Get tables here. Also from the state Department of Health, Cancer Data for New York State Counties here .

Every time I go to a conference, a speaker suggests a book to me that I wouldn't normally read. Cynthia Cheng-Correia of KnowledgeInform spoke to the Upstate New York Chapter of the Special Libraries Association. She mentioned being blown away by the conclusions drawn in Freakonomics . I got the book out of the library and was intrigued. For example, the authors, Steven D. Levitt and Stephen J. Dubner, argue that the drop in violent crime rates can be traced to a drop in violent criminals. A drop in violent criminals can be traced to the Roe v. Wade decision that legalized abortion - thus, less unwanted children born into the world. From the author's web site : "Legalized abortion led to less unwantedness; unwantedness leads to high crime; legalized abortion, therefore, led to less crime." This may sound like crackpot economics. Before you jump to your own conclusions, read the book for the author's complete analysis. And make a suggestion here for a book that yo

www.MarketingProfs.com Four Ways to Raise Direct Mail Response Rates by Tony Attwood February 7, 2006 "About 90% of the direct mail I see uses one of two copywriting techniques. In my view, neither works. The truth is there are only four ways of writing a direct mail ad that will raise your response rate. Here they are. " Business Know-How® http://www.businessknowhow.com/QandA/mailrespon.htm Q & A Mail Response Rates? by Janet Attard "Mail response rates vary greatly. They are influenced by who you send the mailing to, what you say in your letter, whether or not you are reaching the right person, when the letter arrives, and the phase of the moon." Direct Marketing Association DMA 2005 Response Rate Report “Hailed as the most exciting research DMA has ever produced, this landmark report delivers response rate benchmarks specific to your marketing campaigns. Compare media, costs, response rates and ROI.” Microsoft Small Business Center Direct-mail tips for sophis

I attended a web conference a couple weeks ago, offered by the US Department of Commerce, about how foreign entities have intruded on property rights of American businesses. They have enlisted the SBDCs to get out the word. According to the presentation, counterfeiting accounts for 5% -7% of global merchandise trade, with lost sales of $600 billion in 2005. Small businesses are especially vulnerable because they: -Lack other product lines to fall back on -Lack financial resources -Have liability hazards Intellectual Property Rights (IPR) are Private Rights: -Legal protection for an investment -Protection provided under national legislation and international agreements -They include patents, trademark, and copyright -For more information about patents and trademarks go USPTO or call 800 786-9199 -For more information about copyright, go the copyright Office or call 202 707-3000 The Department of Commerce recommends that SBDC advisers discuss IPR with your clients prior to new product

Hey folks - Increasingly, what we access on behalf of SBDC clients is electronic in origin. However, we still get value from the printed word. A good number of articles are copied from those journals and newspapers we have under subscription. In case you were curious, here's what travels among our in-boxes: Advertising Age (weekly) Agency Sales (free - monthly) Black Enterprise (monthly) Boating Industry (free - monthly) Business First – Buffalo (weekly) Business Week (weekly) Capital District Business Review (weekly) Central New York Business Journal (weekly) Chronicle of Higher Education (weekly) Consumer Reports (monthly) Crain’s New York Business (weekly) Entrepreneur (monthly) Forbes (biweekly) Fortune Small Business (monthly) Government Technology (free - monthly) Hispanic Business (free - monthly) Inc (monthly) Information Outlook (monthly) Journal of Commerce (weekly) Long Island Business News (weekly) Oswego County Business (bimonthly) Pet Business (monthly) Playthings (mo

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