New York SBDC Research Network

From Debbie Bermont at ConnectItNews If your company is dependent on larger sales from fewer customers, then you could put yourself at financial risk by taking on the wrong customer. One of the most common mistakes business owners make is to accept money from anyone who is willing to pay for their product or service -- even if the customer is not the ideal fit for their business. Whether you're a startup or a large corporation, taking on a new customer who doesn't match your ideal customer profile can be a big mistake. Here are seven situations that indicate you should say no to new business. If you don't heed this advice on when you should turn down new business you will be in serious danger of having a database of customers that can take your business into bankruptcy.

SmallBusinessNewz had a story last week entitled Shopping Cart Abandonment - Seller's Fault or Consumer Behavior? It cites a Forrester Research report that said: "Despite improvements in site design and increased consumer comfort with online purchasing, 88% of Web buyers say that they have abandoned an online shopping cart without completing a transaction. This is the same percentage as five years ago, suggesting that retailers have yet to address the primary drivers of cart abandonment: frustration with the amount of shipping costs, unpreparedness to make a purchase, and a desire to comparison-shop for a lower price." Personally, I never abandon a purchase unless: 1) I feel I've been a victim of "bait and switch", i.e., the price or item isn't really what I thought it was 2) the vendor makes it too difficult to complete the transaction. Sometimes, I'm supposed to log in, and cannot as Guest. And the site asks me a bunch of things that I don't

4 powerful ways to promote your green credentials "You’ve probably heard of greenwashing, a term describing marketing that makes exaggerated or otherwise misleading claims about the green credentials of a company or product. Greenwashing is a problem for consumers who wish to make truly informed decisions. And unfortunately, consumer skepticism in the face of all the green messaging that’s out there means that even scrupulous business owners promoting real environmental benefits need to make sure their message is credible."

One of my State Data Center colleagues, Dale Miller, pointed this out to me. He thinks this is important to share, and I quite concur. Moreover, this being the graduation season, it’s timely! He has discovered that many parents are quite surprised about how much they are expected to contribute to their kids’ college costs. Dale writes, "This is referred to as their Expected Family Contribution (EFC). What typically happens is that parents bumble along (I know we did) until their child is a junior in HS and then they go through the process of applying to colleges and for financial aid at the FAFSA.gov website when WHAM >>>> - they get a reality check upside the head when it comes to how much the federal government thinks THEY can contribute toward attending school." I can imasgine there are MANY parents sitting in financial aid office with tears in their eyes over this. What can the schools or government could do to reduce this sticker shock when it comes to EFCs?

In answer to a question about websites or other resources that offer free credit score information, as opposed to just free credit reports , a colleague pointed out a Wall Street Journal article, Credit Scores: Can You Get Them Free? If you are curious about your credit scores, you may have tried one of the plethora of Web sites and services that offer some free credit information, then lure you into paying for your scores, usually as part of a credit-monitoring package. Consumers are entitled by law to a free credit report— which is simply a record of your borrowing and repayment history — but the numerical scores derived from these reports will cost you, in part because credit-reporting agencies aren't required by law to provide them for free to consumers along with the reports. Now, a handful of companies are launching services that give consumers at least a glimpse at their credit scores free of charge. The sites— Credit.com Inc., Credit Karma Inc.'s CreditKarma.com and Qu

In their third annual survey to measure and monitor consumer behaviors that have an impact on the environment, the National Geographic Society and the international polling firm GlobeScan have found that environmentally friendly behavior among consumers in 10 out of 17 countries has increased over the past year. The survey results show that environmentally friendly consumer behavior, as measured by the Greendex, has now increased from 2008 levels in all but one of the 14 countries polled in both 2008 and 2010. By environmentally friendly consumer behavior, we mean people’s transportation patterns, household energy and resource use, consumption of food and everyday consumer goods, and what consumers are doing to minimize the impact these activities have on the environment. Greendex 2010: Consumer Choice and the Environment — A Worldwide Tracking Survey is a comprehensive measure of consumer behavior in 65 areas relating to housing, transportation, food and consumer goods. Greendex 2010

For the commercial organic farmers or any one else who grows fruit, vegetables or runs a dairy: Cornell's Integrated Pest Management Program has released nine new organic production guides . The new guides provide information on how to produce certified organic apples, blueberries, grapes, lettuce, potatoes, spinach, strawberries and cole crops, including cabbage, cauliflower, broccoli and Brussels sprouts. The guides cover integrated pest management techniques, with sections on cover crops, resistant varieties, crop rotation, field selection and soil quality.