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How Much Do Retail Marketers Personalize Websites and Emails?

Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science. Moreover, of the 69% of companies that do personalize their sites, just 21% offer personalized offers to visitors. A similar percentage (33%) of online retailers with annual marketing budgets under $1 million also do not personalize their websites; of the 67% that do, only 16% present personalized offers. The most popular form of website personalization for large and small companies is product recommendations. Other common site personalization tactics include shopping cart reminders, displaying a customer's name, and social integrations. Read more from MarketingPros

Small Business Quarterly Bulletin for Second Quarter 2014

The Office of Advocacy has released its Small Business Quarterly Bulletin for Second Quarter 2014.  This two-page publication includes figures and tables of economic indicators to show the status of small business.  This latest quarterly bulletin shows promising signs for small businesses.  The bulletin includes data about proprietors' income, establishment births and deaths and various small business employment variables. The Small Business Quarterly Bulletin for Second Quarter 2014 is available online at http://www.sba.gov/sites/default/files/advocacy/sb_qi_2014q2_FIN_0.pdf.

Bagel: Taxed Cuts

When it comes to New York, bagels are serious business. And they may also be taxable business -- if a knife comes out. New York, like many other states, exempts groceries from its sales tax. Walk into a bagel place, order a dozen, buy some name brand cream cheese, and go on your way -- that feels like you're grabbing some groceries, and should be left untaxed. New York agrees. You pay the posted price and the state goes empty handed. But what about one of those bagels, cut in a half, toasted, with some store-made scallion cream cheese, some lox, lettuce, and tomato, with some iced coffee to go with it? More from Now I Know .

Five Branding Characteristics That Connect With Women (Without Losing the Men)

Brands have been focused on engaging female consumers for some time now, and with good reason. Women have truly impressive purchasing prowess—$5 trillion to $15 trillion annually, according to consumer research by Nielsen. What many brand leaders are missing, however, is that even though women have been controlling the purse strings, men are shopping more. That means branding and design of packaging, seasonal retail themes, product attributes, etc. don't merely have to engage women: They need to do it without losing the men. Branding for women can be people-inclusive. Here are the five characteristics that can make it so. Read more from MarketingProfs .

Use Your Business Plan to Get Ownership in Writing

Small Business Administration : Way too often, you can add up the percent of ownership in the heads of the partners and discover between them they think they own 200% of the company. That’s because one thinks the idea was worth 50% or more of the ownership, the other thinks the day-to-day work was worth 50% or more of the ownership, and another thinks having written checks and invested was worth 50% or more of the ownership. What I particularly hate in this context is when people spend the time and do the work and develop the business without spelling these things out, and then, when it’s way too late, discover that they had radically different ideas about who owns what. This is a great use of the business plan. If there’s awkwardness about who owns what when friends and family are involved, you solve that with the need to spell it all out for the plan. Don’t wait. Don’t wonder. Talk it out. The business plan is a built-in natural format that all of you can understand. The key

How One Man Got Even With a Debt Collector… in Court

Kevin Jones just did what he felt was right, but you might think of him as a hero once you hear his story. When Jones was hassled by debt collectors to pay a bill he didn’t owe, he did more than tell them to get lost. He sued — and got $1,000 and a whole lot of satisfaction. Here’s how. Jones, 53, provided to Credit.com an amazingly detailed record of events related to his lawsuit, which was filed in a Cook County, Illinois federal court. The first troublesome phone call came in 2007, but the formula he used to exact sweet revenge on the debt collection firm would work equally well today. The call came on a Thursday night in November, said Jones, who lives in Evanston, Ill. It was an automated call; he didn’t answer, but he did call back. More from Credit.com .

Endless Summer: How Six Seasonal Industries Stay Warm in Winter

Warm weather facilitates family vacations, outdoor activities and cold refreshment sales, providing several industries with an opportunity to generate enough revenue to sail through the rest of the year. These seasonal industries struggle to remain lucrative throughout the winter months, as frigid temperatures and annual changes in consumer behavior challenge profitability. While many seasonal industry operators anticipate May’s arrival, when demand increases as the sun also rises, these six industries are determined to make a splash year-round, come rain or shine. Amusement Parks More from IBISworld .