New York SBDC Research Network

Job candidates must be prepared for anything during an interview. That's why Glassdoor has combed through tens of thousands of interview questions shared by job candidates over the past year to compile its annual list of the Top 10 Oddball Interview Questions. These are the toughest and most bizarre questions you may have to answer when interviewing for these top jobs or any job this year. "What would you do if you were the one survivor in a plane crash?" (AND it includes some of the creative ANSWERS to these questions!) More from Glassdoor .

Millennials B2B buyers want to interact directly with vendors' representatives far more than Gen X or Baby Boomers buyers when researching products and services, according to a recent report from IBM. The report was based on data from a survey of 704 people who influence or are responsible for B2B purchasing decisions of $10,000 or more for their company. Respondents came from 12 countries and 6 industries. The researchers compared the responses of Millennial employees (born 1980-1993) with those of Gen X (born 1965-1979) and Baby Boomers (born 1954-1964). Millennial buyers rely most heavily on information provided by vendors when researching products and services, the analysis found. In contrast, Gen X buyers rely most on third-party articles/blogs/reviews to research vendors, and Baby Boomers rely most on tradeshows. Read more from MarketingProfs

You've spent time and money designing the perfect marketing campaign. You've designed a flawless strategy to drive customers to your awesome sales page and you know it will convert. You've thought of everything... Except your shopping cart process. When you design a marketing campaign, you're focused on selling a solution or understanding the motivation for buying a product. You're thinking about what makes someone click on the "buy" button. But until the last "confirm order" is clicked, the sale is in jeopardy. Shopping cart abandonment can be as high as 75%! At any point in the checkout process, customers might get turned off; they'll then simply click away from the site. In short, your checkout process is just as important as your marketing strategy. More from MarketingProfs

Every entrepreneur has heard of the Lean Startup methodology; it’s a great way to prove demand with less time and money and to prevent building a product that no one will want. In practice though, the Lean Startup methodology is hard to figure out. How do you develop, and what is the minimum viable product? How can you iterate while absorbing a user’s real-time input? How do you get people to even give you input? As a New-York-City-based startup founder, I’ve been asked these questions many times. And thus, what follows is a simple step-by-step guide on how to validate your web business with as little capital at risk as possible—in this case, one month of rent. You’ll get real guidelines on getting something off the ground, driving traffic, and evaluating whether you have a business or a hobby. Read more from BPlans

Your trademark is your brand identifier. You can trademark anything from sounds to smells to colors to holograms. In essence, your trademark is just another way of referring to your brand... Little things I've learned over the years is that it can take over 12 months to complete the trademark process. According to the USPTO’s 2014 report they now have over 605,000 unexamined trademark applications on file. When you get ready to get your trademark, make sure you look out for these toxic trademark pitfalls: 1. Avoid generic words. More from Entrepreneur .

U.S. law requires companies to hire only individuals who may legally work in the United States.  E-Verify  is an Internet-based system that allows these businesses to determine an employee's eligibility. This verification process matches records from the Department of Homeland Security and the Social Security Administration with an employee's I-9 form. This  USCIS video on E-Verify  introduces you to the process and your responsibilities and rights as an employee; including what to do in the case of a  Tentative NonConfirmation . Information on E-Verify is also now available in:  Spanish ;  Chinese (traditional) ;  French ;  Korean ;  Russian ;  Tagalog ; and  Vietnamese . 

A majority of people swear from time to time, but it’s recently become far more prevalent in public. Why? One of the main reasons in the business world is creating an edge. Most speakers and bloggers I know who use profanity do it for this reason. It’s part of their personal style, meant to set them apart from other communicators. But like anything, there’s an opportunity cost involved in dropping F-bombs and using blasphemy. I want to focus on three simple reasons cussing might be costing you more than you think. More from MichaelHyatt.com .