New York SBDC Research Network

From eMarketer A new survey reveals that more marketers and agencies are beginning to adopt native advertising. However, the data hints that they aren’t necessarily ready to truly commit to native. According to a report from Advertiser Perceptions, nine out of 10 marketers and agencies in the US had at least gotten started with native in 2016. Just 10% had not tried it. Interestingly, though, while the number of marketers who had tried native rose over 2015 levels, there was no increase at all in terms of committed users. From Wikipedia : Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

From the IRS : In an unprecedented partnership, the IRS, the states and the tax industry are working together to protect your federal and state tax accounts from identity thieves. We are asking you - taxpayers, tax preparers and businesses - to join with us to create an even stronger partnership in the face of this constantly evolving enemy. Our "Taxes. Security. Together" awareness campaign is an effort to better inform you about the need to protect your personal, tax and financial data online and at home. People continue to fall prey to clever cybercriminals who trick them into giving up Social Security numbers, account numbers or password information. In turn, criminals use this information a variety of ways, including filing fraudulent tax returns. As part of the "Taxes. Security. Together" effort, we launched a Protect your Clients; Protect Yourself campaign to raise awareness among tax professionals that they increasingly are targets of cybercriminals an

To streamline the process of starting a business in New York State, the state is pleased to offer citizens and businesses access to a comprehensive resource for starting, running, and growing a business in New York. Using a redesigned platform with new functions, NY Business Express helps a user to quickly learn about and access what they need in one central location. New York Business Express is open to all citizens, along with current and prospective business owners, without a login. Here are some of the key innovative features offered through this website: • To get started, visit the Business Wizard , which leads users through a series of questions to create a Custom Business Checklist that helps determine which New York State, as well as federal and local, requirements apply to their business. • New and returning users are encouraged to utilize the Incentive Guide to find out what New York State incentives and support programs they may be eligible for. • Those who know

The Census Bureau released updated editions of Census  Business  Builder that provide major updates and features, mobile-optimization, and performance improvements to this popular suite of tools.  Census  Business  Builder:  Small   Business  Edition  and  Census  Business  Builder: Regional Analyst Edition  include the following new features: ·         An expanded and customizable dashboard with charts that allow users to compare data at   national, state and local area levels and to compare current data to historical trends. ·         New map features, including the ability to download the data directly from the map. ·         Access to information at the state level as well as for counties, cities/towns, zip codes and census tracts. ·         New age category of 21 and older. ·         Fully interactive and downloadable reports. The  Small   Business  Edition also now includes industry access to all 2,014, 2- to 6-digit North American Industry Classification System   (NAICS) codes

From the Small Business Administration : Between 1994 and 2015, self-employment rose substantially among those born abroad, and, by 2015, self-employment was much higher among those born abroad than among those born in the United States. This report explains the rise in self-employment among those born abroad and the difference in self-employment in 2015 by birthplace. The prevalence of self-employment varies with age. Between 1994 and 2015, the population born abroad shifted toward ages with higher self-employment. If the age distribution of those born abroad had not changed, self-employment would not have risen among those born abroad, and self-employment in 2015 would not have differed significantly by birthplace.

From Marketing Profs : In content marketing and in journalism, the word jargon has come to be used mostly as an insult. It's a label that people put on unfamiliar language they dismiss as gibberish. Jargon has another meaning, though, and it doesn't have an inherently negative connotation: the specialized vocabulary or language that a profession or group uses. Often riddled with industry-specific acronyms and colloquialisms, industry jargon is difficult for outsiders to understand. Content marketers contemplating whether to use that sort of jargon need to note whether their target audience is general and broad, or specialized and narrow. If you're targeting a general audience (say, you're writing a beer commercial), you should comply with conventional wisdom and avoid jargon. But if you're writing or speaking to a highly specialized group, as content developers are increasingly doing, you should consider embracing jargon. Don't avoid jargon reflexivel

From BizWomen The result of this baby boomer retirement surge? A massive brain drain that threatens to destabilize American business. Many companies are unprepared for the challenge... A recent study from the University of North Carolina at Chapel Hill reveals that less than 40 percent of employers have taken action to address the imminent loss of detailed know-how. Adding even well-trained millennials to the workforce may not be enough to restore the balance when your company is hemorrhaging its veteran employees... Dorothy Leonard, a professor of business administration at Harvard Business School, says there is a big difference between information and knowledge. Information is something you can get from Google. Knowledge is the critically important stuff in your head that has never been written down. And companies often fail to retain it. It is critical that longtime workers transfer the knowledge they’ve gained from decades of experience to employees who will be taking on th