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Who Knew? Census Bureau Conducts Dozens of Business Surveys

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By the AMERICA COUNTS STAFF More information at the Census Bureau : The Census Bureau call center receives hundreds of questions every month. We’re bringing you the answers to some of the most common questions in a series of podcasts. Here’s Andrew Hait from the Economic Outreach Office. We hope this helps clear up any confusion about why you receive multiple surveys.

Most Retailers Haven't Mastered Personalization Yet

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Excerpt from an article by Krista Garcia To read more, visit  eMarketer "Much has been written about value exchange and the push-pull of consumers' willingness to give up personal info for personalization, offers or other supposed special treatment. Many US internet users, however, are reluctant to reveal anything more than their name and email address to marketers. At the minimum, a retailer should be able to discern and differentiate a consumer at some point during a shopping journey. An April 2018 BRP (Boston Retail Partners) survey of retailers in North America found very different capacities for identifying customers in-store vs. online. That’s not completely surprising since digital activity has been easier historically to track than behavior in-store. The bulk of customer identification in-store happens at checkout, cited by 57% of respondents. One-fifth of retailers said they couldn't ID a customer in-store at all, while 13% said they can ID a customer whe

4 Reources to Help You Create a Safe Workplace

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Excerpt of an article by Joshlyn Ross To read more visit sba.gov When was the last time you’ve revisited your workplace safety plan? Not only is it the law, but it also can ensure that you and your employees are always safe. In honor of National Safety Month, we would like to highlight four resources that will help you identify unsafe behaviors, create opportunities for improvement and help you (and your employees) make well-informed safety decisions on a daily basis. 1. Ensure your business meets legal requirements with OSHA Employers are responsible for providing a safe and healthful workplace for their employees. The Occupational Safety and Health Administration’s role is to assure the safety and health of America's workers by setting and enforcing standards as well as providing training and education to business owners. Check out OSHA’s handbook to ensure that your small business meets the legal requirements of the Occupational Safety and Health Act of 1970. 2.

Understanding Younger Baby Boomers' Digital Usage

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Excerpt from an article by eMarketer Editors, To read more visit eMarketer Younger baby boomers are not a digitally clueless bunch, but marketers cannot assume that they are as digitally active—or as mobile in their usage—as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital. As commerce takes on an increasingly digital skew, many marketers will want to connect digitally with younger boomers. But they must wonder whether (and how) it can be done. "Younger boomers were early adopters of the personal computer and email. But where do they stand in an era of smartphones and social media and ecommerce and all the rest?" asked Mark Dolliver, analyst at eMarketer and author of the new report, "Younger Baby Boomers as Digital Users: Just How Far Do They Go?"

I Don't Like Being Called a Job Creator

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By Hank Green Listen to the vlog on Hank's channel : 1. People don't hire people to create jobs, they hire people to do jobs. 2. The method through which economic opportunity and job creation occurs is complicated and involves many many people, not just the person who starts or owns or runs a business. 3. Entrepreneurship is not charity, it is only a public good if the business does good work and treats its employees fairly.

Going Green to Make Green

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Excerpt of an article by Kristin Manganello, To read more visit Thomasnet Sustainability initiatives — which focus on promoting and expanding healthy business systems by addressing various environmental, social, and governance (ESG) factors — have become a key focus for consumers and businesses alike. The ultimate goal of implementing sustainable practices is to ensure that the global business community is eco-friendly, socially responsible, inclusive, easier to predict, and financially successful for all involved parties. Because sustainability is often associated with high implementation costs, there is a common misconception that the expenses outweigh the benefits. For this reason, many companies are still resistant to introduce these practices into their business models. But working toward more sustainable processes offers more than just environmental benefits and a boosted company reputation; opportunities abound for fiscal savings and increased profit margins as well. A Pe

A Bright Spot for Retail?

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Excerpt from an article by Krista Garcia To read more, visit eMarketer Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year. With the exception of sporting goods, which shrunk 1.7%, and department stores that stayed flat, all other segments experienced growth in H1 2018. Furniture and home goods (5.3%) and apparel (5.1%) saw the biggest gains. Now par for the course, ecommerce outperformed total retail with 10.0% gains during H1 2018 compared with the same time last year.