New York SBDC Research Network

Written by Yext for eMarketing Whether you own a local business or handle digital marketing for a brand which operates physical locations, the quality of your local business listings can either improve — or erode — your customer experience. Local listings contain the public facts about each of your business locations, including store hours, contact information, holiday schedules, menu items, and people profiles, which are necessary for both search engines and consumers to make informed decisions about you. Seventy-three-percent of high-intent consumers don't visit a brand’s website before making a decision, according to Yext research from April 2017. So even if the information on your website is accurate and up-to-date, any inconsistency across third-party services could prevent consumers from finding the information they’re looking for. It might seem like the amount of facts about your business continually increases. It should! Specificity is critical when it comes to pro

Article by Blake Droesch From eMarketer More than 500,000 active influencers are operating just on Instagram, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000 users. With so many options, marketers can find influencers who closely match their brand’s ethos. But it also means the influencer field is at risk of becoming oversaturated, which presents several challenges to marketers. “While the increase has definitely led to more available influencers to work with, brands need to be careful,” said Jessica Dooley, US social practice lead at Mindshare. “The emergence of influencer marketing into a scalable channel has increased a brand’s liability to fraud and potential controversy. Now more than ever, it is paramount that any influencer activation is rooted in a more rigorous evaluation process.”

From All Area Codes The US Federal Trade Commission (FTC) publishes both daily and monthly data on the number of complaints consumers submit about telemarketers allegedly violating Do Not Call rules. In each of the past three years, complaints increase during the March and April tax season. During the peak of the third week in April, the average daily complaints are 10% higher than the last week of March and more than 5 times the January daily average. Because April 15th sometimes falls on a weekend, tax day isn't always on the 15th. It was on the 18th in 2016 and 2017. In 2018, it was on the 17th. In 2019, April 15th falls on a Monday so it will be the tax deadline for most consumers. For this tax season, consumers should be alert when answering calls related to their tax returns because they are likely scams. The IRS has stated repeatedly that they will not call consumers to demand immediate payment for taxes. Further, they will not call without first sending a bill in th

by Ben Luthi From NAV If you’ve ever applied for a business credit card, you probably noticed that the application asked for a Social Security number, even if you have an employer identification number. This is primarily because most business credit cards require a personal guarantee. In other words, if your business can’t repay the debt you incur on the card, you’ll be responsible as the guarantor to pay it with your personal assets. As such, even small business credit cards for bad and fair credit require a credit check, because the card issuer needs to know how likely you are to repay the debt if your business can’t. In general, there’s only one type of business credit card that you can get without a personal credit check, and that’s a corporate credit card.

By yext From eMarketing Image by John Hain from Pixabay A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers. “Influencer marketing is important for businesses around the world, particularly those in retail, fashion, beauty and entertainment,” said eMarketer principal analyst Debra Aho Williamson, author of our recent report, "Global Influencer Marketing 2019." “Many consumers, particularly young people, get product recommendations from the influencers they follow. Retailers that collaborate with an influencer can bring new shoppers into stores and create buzz around their offerings.” But influencer marketing can be more complex for retailers that sell a wide variety of

By Anna Wells From ThomasNet According to NBC News, a Japanese startup called Vaak is using artificial intelligence software to help retailers ferret out shoplifters before they leave the store … and perhaps even before they grab the goods. The “Vaakeye” technology is designed to work with a standard surveillance system to help identify behaviors that may constitute “suspicious activity.” Vaak CEO Ryo Tanaka told NBC that this could include facial expressions, gestures, and movements — even clothing choices. If someone sets off an internal alert, the idea is for the store to dispatch personnel for a quick check-in. And while Vaak says its tech reduced shoplifting incidents by 77% in tests, the idea of using technology to solve the problem is not without controversy. Sven Dietrich, a professor at John Jay College of Criminal Justice, told NBC that these kinds of deep learning algorithms are only as good as the data used to train them and “might be extracting a certain bias.”

From the US Census Bureau A repository of information describing database attributes. The dictionary contains an identification section to describe record codes, geographic area codes, area characteristics, and special area codes, plus endnotes and a table (matrix) section. Disclosure In accordance with federal law governing census reports (Title 13 of the United States Code), no data are published that would disclose the operations of an individual establishment or business. In cases where the data must be withheld, the following symbol appears in place of the data: D : Withheld to avoid disclosing data for individual companies; data are included in higher level totals Employment Ranges Used when the sales and other data must be withheld due to disclosure, but a range for the employment data can be shown. The following symbols are valid: a : 0 to 19 employees b : 20 to 99 employees c : 100 to 249 employees e : 250 to 499 employees f : 500 to 999 employees g : 1,000