How to Choose a Brand Name That Can Be Trademarked

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Branding experts often advise businesses to choose a brand name that describes their product or service — PlumbingMasters, for example, or Gianni’s Pizzeria. From a legal standpoint, however, these kinds of names aren’t likely to receive significant trademark protection under federal law.

If you’ve been struggling to land on a brand name, consider these tips to come up with one that’s both memorable and can receive significant trademark protection.

Brand names that are clever, memorable, and original have much more robust trademark rights than ones that are simply “descriptive” of the goods or services you provide.


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