How to Prepare for a Trade Show and Justify Your Budget

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You’re back in the office after the show. You’ve thanked everyone, collected all the leads–and even collected more leads this year. The show was a success!

As you prepare next year’s budget and you think about why it was a success, and why your budget should be increased (or not decreased), you’re forced to justify your participation in each show and simply increasing leads isn’t enough.


So what’s next? Prepare in advance for budget justifications. SBA provides 4 steps to guide you prepare your budget justifications. See part 1 and part 2.

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