Consumers prefer physical coupons

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From eMarketing:

Despite Americans’ broad embrace of smartphones, mobile coupon usage has not become as widely and commonly used as might be expected.

According to eMarketer’s most recent estimates, only about half of all mobile device users in the US have redeemed a mobile coupon even once in the past year.

While the number of US mobile coupon users is expected to increase 10.2% to total 123.0 million this year, modest growth is projected in the coming years.

Meanwhile, paper coupons are still far more commonly used.



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