There Is One Thing that Would Help Make Mobile Purchasing Easier

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From eMarketer:

What’s stopping mobile users from making purchases on their phones? Unfortunately, the solution is out of the hands of retailers.

For one thing, the screens are too darn small.

That was one of the findings of a PricewaterhouseCoopers survey conducted in September 2016. The data was part of a UK-focused report that compared consumer usage and attitudes in the UK with those in China and the US.

According to eMarketer’s latest estimates, some 147.3 million people in the US will use a mobile device to make a purchase this year. That works out to slightly more than 55% of all mobile phone users.

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