Small-Business Websites Expected to Be as Top-Notch as Large

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From eMarketer

Consumers know what they want, and when it comes to visiting a small business’ website, they expect the same experience they would get from a larger chain.

If website visitors don’t get that experience—whether because the site doesn’t provide simple information like an address or business hours, or because it has a poor mobile experience—then they are left with a bad impression.

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