Top Research Channels and Loyalty Drivers

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Obtained from:   MarketingProfs

 IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks.

 The top factors that drive whether IT buyers will respond to a new sales/marketing outreach effort are the relevance of the product/service and the inclusion of detailed pricing information in the message.

IT buyers say the top factors that drive their brand loyalty to vendors are great customer support, consistently fair pricing, and a history of reliable products/services.

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