5 ways a crowdfunding campaign could help your startup

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From NewHope

A founder wears many hats: leader, evangelist, visionary and more. One of the heaviest of those hats is as a fundraiser. Great ideas don’t become good businesses without money. Too often, this chase for capital becomes all-consuming.

There are alternatives to friends and family, angels and venture capitalists. Crowdfunding, both rewards-based and equity, is a growing avenue for early-stage food startups. Cheryl Clements, founder and CEO of PieShell, a rewards-based food and beverage crowdfunding platform, shared, “There is currently an appetite for funding food. Investment in food and beverage has tripled since 2013 and the crowd wants in on the action.”

Stating the obvious, reward-based crowdfunding campaigns provide product samples, brand swag and recognition in exchange for investment dollars. Equity crowdfunding is a democratized way to sell shares of the company.

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