Paper or Paperless, Consumers Want Convenient Coupons

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Article by Lucy Koch
From eMarketing

From their mailboxes to their mobile phones, shoppers look for coupons everywhere, but convenience is a must.

For marketers, it’s important to provide consumers with discounts that are easy to find and use.

Consumers across the board use physical and digital coupons, according to the survey, but a deeper dive into shopper behavior reveals nuances.

Coupons—paper and paperless—are most popular among millennial parents (96%) and parents in general (95%). The general population of Gen Xers (93%) was close behind, followed by millennials (92%).

Younger shoppers are more likely to use paperless coupons, with 88% of millennials indicating use vs. 83% of Gen Xers and 64% of baby boomers.

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