Amazon to Support Black Businesses with Accelerator Program


Following on from efforts in 2020 to highlight Black-owned companies already doing business on Amazon.com, Amazon has launched the Black Business Accelerator Program. They are partnering with organizations like the Department of Commerce Minority Business Development Agency and US Black Chambers, Inc. to reach Black business owners. According to the Amazon website, the benefits are:

Financial Assistance

A $500 credit for businesses getting started on Amazon.com

$400 in advertising credits to raise your profile

Free imaging services for products

A $10,000 grant "for selected sellers in partnership with Hello Alice, an organization dedicated to helping entrepreneurs launch and grow their businesses.

Applications for these grants will open on July 1, 2021."

Other benefits include business education and mentorship as well as marketing and promotional support. The offer is for a year of advisory services and opportunities to connect with business mentors. The Accelerator page explains the details of the program and highlights Black business owners. The site includes a Beginner's Guide, and guides to the stages of developing your business, along with explanations of their various programs, apps and services. You can also visit their Learning resources such as Seller University, Ecommerce Business Guide, Inventory Management, Ecommerce Fulfillment and crash courses in ecommerce and dropshipping more generally. Also helpful for all business owners is the Pricing information which includes the Cost of selling on Amazon, Comparing plans, Product category fees and the Amazon fee calculator. Checkout their FAQs here.

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