New York SBDC Research Network

From SBA Facing the task of building a social media following for your small business can feel like an uphill battle. What’s the use of wracking your brain to create engaging content when you have just a few dozen followers? If you create a social media post, and there’s no one to read it, does it even matter? Have faith, new business owner. It is worth your time to build and nurture your social media presence even when your business — and your online audience — are small. Take some of the drudgery out of creating social media content by remembering what sort of content you enjoy seeing online. What makes you smile or teaches you something you want to share with a friend?

From the American Institute for Economic Research : Big and small businesses can learn to live side by side, Max Gulker said at a recent edition of AIER's Summer Speakers Series. Gulker spoke about his new research brief, which talks about his interviews with small business owners who found an advantage that helped them survive or thrive. He rejected “the Godzilla theory, that these giant businesses are unleashed on a town,” and the small businesses in their path are helpless to fight back. And he also rejected the idea that small businesses need charity-style campaigns to survive.

Technical Sergeant Michael D’Antoni retired from the U.S. Air Force in 2004 with more than 20 years of service, and is now the owner of Versa-Tel Inc., a leader in telecommunications. The company designs and installs cutting edge commercial telecommunications systems, specializing in full-scope fiber optic network systems for high speed data and voice. Along with Michael, his highly trained certified technicians, provide a 25-year warranty on all Versa-Tel projects. Several years ago Michael consulted with the SBDC regarding sources of financing for additional equipment needed to fulfill a $4 million contract with the Long Island Dept. of Transportation for road work. Most recently Advisor Dave Chiaro provided assistance with business expansion, financing, and government contracting. In addition, the SBDC helped Michael apply for, and obtain his NYS Service Disabled Veteran Certification, one of only 160 small businesses with this certification. Recently, th

From eMarketer : The Internet has fundamentally changed behavior in the buying decision cycle, creating what we term the phenomenon of the self-sold customer. This article explores how to respond to digitally altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO. By empowering purchasers to conduct their own research online, the Web has created a "closed" environment—i.e., one isolated from pushy salespeople—where buying decision-makers are increasingly determining which vendors they want to procure from before the suppliers are even aware they're under consideration. Buyers continue to look for answers to key questions: They still want to assess market trends, validate their own needs, and establish the credibility of companies and the veracity of their claims about their products and services. But instead of waiting for a salesman to come calling, they're finding answers by tap

From MarketingProfs : Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise-savvy marketers misuse email in a way that ultimately alienates customers. Years ago, one-size-fits-all communications worked fine, and you might well have created one email for everyone and sent it once a week. Though it still happens, it's no longer the norm now that merchants can take advantage of more sophisticated customer intelligence. Attention to the details can pay off. Email the right message to the right people, and you'll engage and delight your customers while driving more opens, clicks and sales.

Binghamton University SBDC August 17, 2016 Call 607-777-4024 or email to register

From Bplans : The one major challenge I face as a CEO is this: Where do I turn for help? Who advises me? Who reviews my performance so I know whether or not I am doing well? According to the Stanford Graduate School of Business, “Nearly two-thirds of CEOs do not receive outside leadership advice, but nearly all want it.” One of the biggest realizations I have had as a CEO is that I am not the best at doing everything in my business and that is not my job. My job is to find people who are better than me in certain areas and build the best team that I can. One of the biggest challenges I have had is figuring out how to hold myself accountable.