Fending Off Godzilla: How Small Businesses Survive

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From the American Institute for Economic Research:

Big and small businesses can learn to live side by side, Max Gulker said at a recent edition of AIER's Summer Speakers Series.

Gulker spoke about his new research brief, which talks about his interviews with small business owners who found an advantage that helped them survive or thrive.

He rejected “the Godzilla theory, that these giant businesses are unleashed on a town,” and the small businesses in their path are helpless to fight back. And he also rejected the idea that small businesses need charity-style campaigns to survive.

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