What's the Most Effective Means of Influencer Marketing?

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From Emarketer:

Influencer marketing is rapidly gaining popularity among brand marketers, and according to recent research, nearly three-quarters of US marketers cite ongoing ambassadorships as one of the most effective uses of influencers.

Marketers use influencers in a variety of ways, from leaving a review for their product to mentioning their brand in some way on social networks. For many (70.6%), ongoing ambassadorships are the most effective influencer marketing tactic. Product reviews are a close second—more than two-thirds of respondents mentioned them as being the most effective use of influencers.

Brand mentions and sponsored content were other tactics marketers pointed out, and though affiliate links were also mentioned, few respondents cited them as being the most effective.

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