Are Consumers Willing to Pay for Content From Online Publishers?

Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense.

This reluctance to pay for digital media is true even for the "digital native" generation: 45% of the 16-24-year-olds surveyed say they spend money on any sort of digital content from publishers.

More from MarketingProfs.

Comments

Popular posts from this blog

New York State County ZIP Codes

Starting a Mobile Food Concession Business? Be Sure to Follow the Rules of the Road

Beware credit counseling services like Clear Your Debt LLC