Good Marketing, Undone

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I like to read the newspaper while I’m eating breakfast (I spend the rest of my day reading online). Last Friday, as I was thumbing through, I saw an ad that caught my eye:

“One-day only! Wear (color) in support of (charity) and get 20% off any item in the store!”

Simple. Easy to understand. Some of the proceeds would go to a worthy cause. And a nice discount. I liked it. I already planned to be near the store location Friday evening; I was going to catch a movie with friends. All I had to do was change what I planned to wear to their chosen color. Hm…

If it had been just another work day, I had a couple of blouses which would have fit the requirement. But I was going out after work. I had planned what I was going to wear, and its main color was black. BUT, it had a small sequin flower in that special, required color. A very small sequin flower. Would it be enough? No way to know until I got there. And I had decided to go.

That was good marketing.

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