The Tragic History of RC Cola

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From Mental Floss:

Who drinks RC Cola, anyway?

It’s a question Coke and Pepsi drinkers have been asking for decades. In the prolonged marketing battle that began in the '70s and saw the beloved major brands duke it out via celebrity endorsements, rewards promotions (Pepsi Stuff, anyone?), an onslaught of advertisements, and even a race into space, RC Cola remained on the sidelines, a quiet blue and red can that seemed content to simply be.

Fact is, RC has had loyal fans throughout its more than 100-year history. Its roots go deep in the south, where drinking one with a Moon Pie is a blue-collar tradition that’s still popular today. There’s even a song that celebrates the pairing. RC also has a presence internationally, in countries such as Estonia, Thailand, and Iceland. It’s currently one of the top-selling soda brands in the Philippines.

But the number of RC drinkers could have been much, much higher. In an alternate—and completely plausible—universe, it would have given Coke and Pepsi a run for their money. At one point, it did. Believe it or not, Royal Crown Cola used to be one of the most innovative companies in the beverage industry.

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