How small businesses can deliver good customer service

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From The Guardian

Customer service is the badge that every company wants to wear because satisfied customers remain loyal to you and recommend you to others. New customers require time, effort and a significant marketing budget to acquire.

It's not hard to keep customers happy, even though we all know from bitter experience that few companies get it right. All that's needed is to put their needs at the heart of everything you do.

Communication is vital because your customers want to feel valued and respected. They're also looking for peace of mind that they can trust you will deliver what you promise.

Customer service has never been more important; in the current climate consumers are shopping around and demanding more value for money. Businesses that thrive will not pay lip service to customer service, but instead ensure that everything they do is based around doing the very best by the people who choose to buy from them.

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