How to Create Brand Recognition for Your Small Business

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From iMPACT:

A brand is more than just a logo.

It’s a tone of voice, a feeling, a set of expectations that arise when people hear your name. It’s the values and emotions that the thought of your business evokes.

A logo or color palette are simply reflections of these larger ideas - but that doesn’t make them any less important. In fact, it actually makes them even more important.

Regardless of what your business is, you should establish a brand and branding. Having a well-thought out, consistent brand creates a sense of professionalism and reliability and instills confidence in both prospective and existing customers .

For owners of small businesses, this concept can be intimidating and seem expensive, but it doesn’t have to be.

In the handy infographic below, Cooper House, an Oklahoma-based branding and design studio outlines a number of essential tips to help small-business owners establish and maintain a brand and as well as tactics for creating recognition.

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