Gift Card Purchases Continue to Rise

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From:eMarketer


Despite the struggles of brick-and-mortar- retail, the purchase of physical gift cards has grown for three consecutive years, according to new survey data. Digital gift card purchases also has risen sharply this year.

Consumers spent an average of $38 more than the value on their gift card this year—up $10 over 2016. And 44% of respondents said having a card caused them to go to a store they would not have visited otherwise.

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