Retailers Want to Modernize Payment Options

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From eMarketing:

Retailers are constantly looking to improve the shopping experience, but leveraging new technologies to do so can be costly.

A spring 2017 study from Oracle and cloud-based marketing automation provider Bronto Software, which was released this past November, asked US retailers a hypothetical question: What ecommerce innovations they would focus on if money or time were not issues.

A large share of respondents (44%) said they would focus on newer payment options, like one-click ordering, while a little over a third said they’d like to focus on social selling.

Overall, many of the responses had a similar theme—enhancing the user experience.

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