THE BUSINESS CASE FOR BLOGGING

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From: NameCheap

You’ve heard it a million times: your website should have a blog.
But why? You’re probably imagining a lot of work going into something no one will read anyway, right?

While it’s true that a blog can represent a significant investment of time (or money, if you hire a writer), in this article we’re going to suggest that all businesses—from small one-person shops to major corporations—can benefit from having a blog on their website.

Do you have enough customers or clients? Chances are, you’d like to bring in more business. A blog offers you a great opportunity to find—and keep—your customers. 
First of all, blogs offer a great way for people to find your website. By writing about topics relevant to your business, your blog posts will start showing up in search engine results, bringing more people to your website. Solid content is also a signal that your site is relevant and reliable, which will boost your overall site ranking.

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