If you want clients and prospective clients to think of you as the go-to person, for whatever service you provide, I believe you’ll find this post really useful. It’s based around 3 steps you can take, which will change the way people think and feel about you, so you become their irresistible choice.
What is a go-to person?
Firstly, I’d like to confirm what I am referring to when I use the term, go-to person. I’m talking specifically about those valued people in business, who we immediately think of when we have a need, related to their area of expertise.
When someone thinks of you as their go-to person for a particular need, they go direct to you.
•They don’t ask a friend for a recommendation.
•They don’t poll their friends on Facebook.
•They don’t take their need to a search engine.
•YOU get the call!
Clearly, the commercial value of being the go-to person for your marketplace is huge. Not only will you retain your existing clients for longer, you will also …