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Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

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Article by Lucy Koch From eMarketer : In 2018, total worldwide app revenues grew 63% year over year, according to a March 2019 report from app commerce company Poq, based on data from the company's platform clients. Global time spent in shopping apps on Android devices grew to 18 billion hours in 2018, up 45% from two years prior, per a January 2019 report from app analytics platform App Annie. In the US, mobile shopping sessions grew 70% from 2016. Amazon's app ranked third for number of active users per month across both iPhones and Androids in 2018. The ecommerce powerhouse was the only retailer to make the top 10 apps in the US, trailing Facebook and Facebook Messenger. According to App Annie, time spent by US consumers in shopping apps and increasing digital sales had a strong positive correlation of 0.97 between Q1 2014 and Q3 2018—further exemplifying the importance of the user experience.

Baby Boomers Not Fans of Mobile Ads

7.9% say they are likely to purchase products advertised on mobile Mobile shopping and advertising have caught on quickly in the US. While younger mobile users appreciate the convenience of smartphones for shopping, baby boomers are less sure. And they're a lot more sure they don't like ads on their devices. Read more at: emarketer

How Fancy Do Consumers Want Their Wearables?

Wearable device awareness is high, but ownership—and purchase intent—remain low. Indeed, May 2015 polling by Altimeter Group found that just 7% of US internet users owned a wearable, and a March 2015 study by DigitasLBi put wearables penetration among internet users worldwide at 17%. What could urge consumers to take the plunge? When April 2015 polling by Chadwick Martin Bailey (CMB)—which found that six in 10 US smartphone owners were familiar to some extent with wearables—asked about the most desirable features, respondents stuck with three categories: fundamentals, health and point-of-sale payments—in other words, nothing overly fancy. See more at eMarketer
If you use your personal smartphone or tablet to read work email, your company may have to seize the device some day, and you may not get it back for months. Employees armed with a battery of smartphones and other gadgets they own are casually connecting to work email and other employer servers. It's a less-than-ideal security arrangement that technology pros call BYOD — bring your own device. Now, lawyers are warning there's an unforeseen consequence of BYOD. If a company is involved in litigation — civil or criminal — personal cellphones that were used for work email or other company activity are liable to be confiscated and examined for evidence during discovery or investigation. More from NBC News