New York SBDC Research Network

An offer for the free eBook "Step-By-Step Guide To Creating A Winning Email Marketing Campaign" From ThomasNet Email marketing is one of the best ways to connect with prospects and grow your business. However, it takes a lot of planning and preparation to get it right. "Whether you are new to email marketing and want to set up your first campaign, or if you’ve been doing it awhile but need to improve your results, this step-by-step guide will help you achieve winning results. - Learn the best way to build your contact list - Find out how to choose the email platform that's right for you - Get expert writing and design tips - Find out about different tools and apps that can make your job easier And more."

From MarketingProfs Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital. The report was based on 2017 data from email campaigns sent by Cheetah Digital clients in a wide range of verticals. The researchers found email subject lines that included terms such as "with heartfelt thanks" and "thank you!" had average unique open and unique click rates that were 69% and 38% higher, respectively, than subject lines which did not express gratitude.

Are you collecting customer contact information? Being able to connect with your customers can be extremely beneficial to your new business, especially if you’re keeping a master email list. We asked Janine Popick, the CEO and founder of email service provider VerticalResponse, to explain the top reasons you should collect customer email addresses, and the best ways to get that information. Why you should collect customer emails: Email marketing can increase buying opportunities With a list of email addresses, you can send promotional emails to entice customers to buy from you. Send an email that offers a deal or a discount, Popick suggests. The trick to a good promotional email is to put a deadline on the deal, which encourages customers to act quickly. Without a deadline, your customer can say, “Oh, that’s nice, I’ll have to check it out later.” Odds are, they won’t get around to it. Whether customers shop online or print off a coupon and bring it into your business to us...

Constant Contact has long been an advocate for permission-based marketing. [It is] the best route to developing the long-lasting customer relationships that small businesses work so hard to achieve —the relationships that can drive customer engagement, and encourage repeat sales and valuable word-of-mouth for your business. Over the summer, this topic was brought to the fore in the world of email marketing, as Canada began enforcing a new Anti-Spam Legislation (CASL). The legislation requires all those that market to Canada with commercial electronic messages (email, some forms of social media, etc.) regardless of where in the world they are located, to adhere to the some of the strictest anti-spam regulations in the world or risk serious penalties: up to $1 million for individuals and up to $10 million for businesses. Even if CASL doesn’t affect your business, it serves as an essential reminder of how important it is to get your customers’ permission before adding them to your em...

According to a May 2009 report from The Radicati Group, there are 1.4 billion email users in 2009, with some 247 billion emails are sent each day in 2009. But how many of these emails are effectively communicating the intended message? We have all heard about problems that can arise from using email, including loss of context and information overload. Writing an email that not only makes the point that you were going for, while also being short and sweet, is an art form. Below are articles that can help you write an email to deliver the intended message. Email Writing Tips Five Tips for Writing Email that Gets Read What Your Sign-off is Really Saying

I tend to write “thanks” a lot. And not just because I’m a grateful person (although I am). It’s just my usual email sign-off , probably because I tend to be asking for things, or thanking you all for asking us great questions. Maybe I should start expanding my repertoire. This recent article from Entrepreneur.com discusses a variety of email closers, and what they say about you. “ What your sign-off is really saying .” Here’s an older USA Today article on the subject. Another good source of email etiquette info: Online Writing Lab at Purdue University