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Article by Lucy Koch From eMarketer : In 2018, total worldwide app revenues grew 63% year over year, according to a March 2019 report from app commerce company Poq, based on data from the company's platform clients. Global time spent in shopping apps on Android devices grew to 18 billion hours in 2018, up 45% from two years prior, per a January 2019 report from app analytics platform App Annie. In the US, mobile shopping sessions grew 70% from 2016. Amazon's app ranked third for number of active users per month across both iPhones and Androids in 2018. The ecommerce powerhouse was the only retailer to make the top 10 apps in the US, trailing Facebook and Facebook Messenger. According to App Annie, time spent by US consumers in shopping apps and increasing digital sales had a strong positive correlation of 0.97 between Q1 2014 and Q3 2018—further exemplifying the importance of the user experience.

By Rahul Chadha From eMarketer Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most US consumers have responded to the technology with a noncommittal shrug. Proximity mobile payments—those used at the point of sale—haven’t quite taken off the way that payment platforms hoped they would. On paper, the idea of a consumer whipping out a smartphone, tapping it against a payment terminal and going on their merry way seems like a no-brainer. The reality has been a bit different. There are a handful of solid reasons for the case against dramatic proximity mobile payment growth. But one key way that consumers can become familiar with contactless payments is via public transit. Several major metropolitan areas in the US—including New York City, Chicago and Philadelphia—have either announced plans to install contactless payments at mass transit stations, or have already rolled them out.

From eMarketer : Consumers across the globe are warming up to proximity mobile payments. In 2018, for the first time, more than one-third (34.9%) of smartphone users ages 14 and older will use a mobile phone to pay for a purchase at a physical point of sale (POS) at least once every six months... Overall, most proximity mobile payment user growth worldwide will be driven by the expansion of the big three global providers—Android Pay, Apple Pay and Samsung Pay—as well as Alipay and WeChat Pay. Growing retailer acceptance of mobile payments and spreading smartphone usage will also fuel growth.

From NerdWallet : Problem solver. Communicator. Financial whiz. Running a small business involves wearing a lot of hats. If you’re looking to increase productivity and organization — or just make your life as an entrepreneur a little easier — a good app might be just what you need. To help you navigate the seemingly endless sea of business apps, we’ve compiled a list of our favorites. These 25 can help you stay organized and in charge, no matter which hat you’re wearing. They are arranged in these categories: Finance and accounting Communication Time management Payment Organization In a league of their own

SBDC Staff Training seems like a long time ago already, and we left with the plan that I would share my presentation on Best Apps for Small Business. In the time between then and now, I've dabbled in even more apps that I'd like to share in case you might find them useful for yourself or your clients. I'll be making posts on the different categories of apps with a great deal of crossover. Calendars, Lists and To-Dos  For Chrome users, this is my actual favorite for a to-do product and it's actually for the desktop. I had been reading an anecdote about the Ivy Lee Method for achieving peak productivity which you may be familiar with. The gist is that at the end of each day, you write down the most important things to achieve the following day. Write down 6 items, but only 6. Prioritize those 6. Tomorrow, concentrate on completing the 1st item. Don't move to the next until that item is done. Carry on in this fashion for the rest of the list. Repeat daily. ...

More and more people are browsing, shopping, and doing business on their phones and tablets. Currently, 11.3% of the digital population uses mobile  only , compared to 10.6% desktop only use*. This may not seem significant now but these numbers will continue to grow as mobile capabilities advance and mobile devices become more and more integral to day-to-day life.  Seriously, if you are not mobile ready you are missing an opportunity to connect with mobile users who may be future customers and partners. So how do you get started? You see, mobile is really about your audience. Here are some tips to help you get started. Click  HERE  to learn more!

Today, four technologies are driving live-event marketing: social, mobile, analytics, and the Cloud—"SMAC." SMAC technologies provide myriad new ways to get to know your fans, reach them at the right time through the right channel, and measure results to ensure you spend your precious event marketing dollars wisely. The days of spreading the word about concerts or other live events with fliers and radio spots have all but disappeared, laid to rest alongside the cassette tape and the Discman in the graveyard of Music Industry Past. Here are four ways that live event promoters and venues can use SMAC in their digital marketing. Read more from MarketingProfs

The use of technology for bettering health is on the rise. Indeed, wearables and similar markets are projected to grow by leaps and bounds in the coming years. In this slideshow, PersonalTech MDM shows where the boom is expected to happen and what practitioners should know. Special thanks goes to the New Jersey Institute of Technology’s online Master of Science in computer science program for allowing us to use this data.

How often do you pick up your smartphone throughout the day? When you wake up; when you’re standing in line for your coffee; when you get a notification? According to a study by Kleiner Perkins Caufield and Byers, the average person looks at their phone 150 times a day. With 57% of customers saying they would not recommend a business with a bad mobile site, the power of mobile for small businesses is undeniable. Here are a few tips to get started: Put your website to the mobile test. More from America's SBDC

In a business, administrative chores can stack up. It might only take 20 minutes to send an email, or five minutes to answer your business cell, but all of these little tasks can take up a significant amount of time. Before you know it, your day is nearly over and you haven’t done half of the things that you wanted to do. To get some of that time back, we asked entrepreneurs to help us compile a list of apps that can save time on administrative tasks. Here’s a look at the top 10 time-saving apps for your business: Read more from BPLANS.com .

I strolled through the paths of the web wilderness to cull some of my favorite lists of prepare, respond and recover apps for crisis and disaster management….but..you say…but what about...? But What About …No Cell Service? “Anyone that’s been through a   natural disaster   realizes cell service is often times one of the 1st things to go! Sometimes having good cell service is tough enough, so why would you bother downloading apps to your phone if a disaster is going to wipe them out? Well, a lot of these apps once downloaded do not need to be connected to the internet or have cell service to run them. Many are informational apps and will still be able to show you how to do CPR, act as a flashlight, or pull-up important documents as long as they have battery power.” source:  ( http://prepared-housewives.com/emergency-apps-that-might-just-save-your-life/ ) Of course, you can’t count on cellular, Wi-Fi service or power to charge your batteries during a disa...

From USA Today : Q: Just when I thought I had it all going on with regard to my website, it turns out that I am now supposed to have a mobile version of my site, right? Is this really necessary? I have more important things to spend my time on, don't you agree? -- T.J. A. I would like to agree, but unfortunately, I cannot. Consider, just for starters, these statistics I recently saw from Visual.ly: • Mobile search has grown five times in the past two years. • 52% of all local searches are done on a mobile phone. • Nine out of 10 mobile searches end in a purchase. So, no, you cannot ignore your mobile website; indeed, for most small businesses, it needs to become a priority. Look, we live in a world where mobile is taking over (or has taken over.) More and more, people are using smartphones and tablets as their main access point for the Web, and that means that sites that are not optimized for mobile devices have a problem.

Using free social media tools is a great way to improve your business and increase your overall traffic. There are a lot of paid social media tools, but the next few are completely free and is extremely useful when it comes to managing, generating post, sharing content and improving inbound marketing overall. See them at Business Art of War . Small business owners often find themselves responsible for all aspects of their business, from sales and marketing to HR and, most importantly, keeping finances in order. Hiring an accountant is a luxury at first. Using mobile apps that help track business expenses is a great, cost-effective option. See them at David Kiger

The folks at the U.S. Census Bureau released a new and improved version of the America’s Economy mobile app this week. The America’s Economy app provides real-time updates for 19 key economic indicators from the U.S. Bureau of Labor Statistics, U.S. Census Bureau, and Bureau of Economic Analysis. Three indicators from BLS were added to the app this week: nonfarm payroll employment, the Producer Price Index, and the Consumer Price Index. These indicators join the unemployment rate and 15 others that were already available. This free app is now available in the App Store and Google Play. For more information, see here .

None of us like to think about a disaster hitting our business. But the reality is that it could happen. There’s nowhere in the world where we can get away from weather disasters like hurricanes, tornadoes, fires, floods and lightning storms, to name a few. Even if you do live in paradise (where is that?), there’s always the chance that your technology could decide to stop working. Ever had a panicky moment with a green screen of death on your computer? I have. It wasn’t a pretty. And if your business is home based, you could lose both your home and your business in one swoop — in a single disaster. Oh, the horror! So that means you need to be ready . Visit the Mobile Apps Gallery to find government apps and mobile websites on a variety of topics. Here are just a few of the many apps you'll find: • Tornado - If a tornado warning is issued for your location, an alarm will sound, even when the app is closed. (available for iPhone and Android) • CDC Mobile App - Ge...

From SmallBusinessNewz It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Mobile software developer Flurry reported more than a trillion unique app events in November – a number simply unheard of even two years ago. Some food for thought: in January of 2011, around 100 billion mobile applications existed. At this writing, that number has just passed the 1,000 billion mark. Is it time for your business to have a mobile app? Consumers spend more time with mobile apps than they do watching television. Flurry reports that mobile apps are quickly closing in on Web browsing, which has stayed stable over the past year at an average of 168 minutes per day per consumer, while mobile applications rose from 94 to 127 minutes. Television watching has stayed steady at between 70 to 72 minutes per day for the past three years. It makes se...

Much as the Web set off the dot-com boom 15 years ago, apps have inspired a new class of entrepreneurs. These innovators have turned cellphones and tablets into tools for discovering, organizing and controlling the world, spawning a multibillion-dollar industry virtually overnight. The iPhone and iPad have about 700,000 apps. In the latest article of the iEconomy series, David Streitfeld discusses the question of how real, and lasting, the rise in app employment might be, particularly with an economy yielding few good job opportunities. Despite the rumors of hordes of hip programmers starting million-dollar businesses from their kitchen tables, only a small number of developers actually make a living by creating apps, according to surveys and experts. And programming is not a skill that just anyone can learn. While people already employed in tech jobs have added app writing to their résumés, the profession offers few options to most unemployed, underemployed and discouraged workers...

"Partnerpedia, a leading provider of enterprise application store and marketplace solutions, today released findings from its Corporate Mobile App Strategy Survey. Respondents included executives in IT, sales, and marketing, and offered insight into the various approaches and opportunities to procure mobile apps." Large and Small Businesses Reveal Mobile App Strategies