The Now Generation
Recently I heard the song The Now Generation by the Black Eyed Peas for the first time. After listening closely to the lyrics, it occurred to me that the lyrics are a good guide to how businesses should handle marketing to the American youth, or in their words, the "Fast Internet, stay connected in a jet Wi-fi, podcast, blasting out an SMS" generation. Actually, I can think of quite a few adults where "Google is my professor Wikipedia, checker Checkin' my account, loggin' in and loggin' out" is as true with them as it is with their children. Check out the resources below for more information on marketing to today's youth. Click with Millennials Through Multiple Channels - The Millennials market is motivated and has money, but offering them genuinely valuable services is key to winning their advocacy. Print is a Youth Market - According to 2007 research from McPheters & Company, the younger generation not only reads digitally, but they also ...