New York SBDC Research Network

Today, four technologies are driving live-event marketing: social, mobile, analytics, and the Cloud—"SMAC." SMAC technologies provide myriad new ways to get to know your fans, reach them at the right time through the right channel, and measure results to ensure you spend your precious event marketing dollars wisely. The days of spreading the word about concerts or other live events with fliers and radio spots have all but disappeared, laid to rest alongside the cassette tape and the Discman in the graveyard of Music Industry Past. Here are four ways that live event promoters and venues can use SMAC in their digital marketing. Read more from MarketingProfs

I don't know. We've been doing this for 3 1/2 years now. It's about time we figured that out. Enter Typealyzer . Developed by a search optimization firm in Sweden, the site uses text analysis of any blog to determine the mindset of its author (or, in our case, authors). Here's what it says about us: "Type: The Guardians The organizing and efficient type. They are especially attuned to setting goals and managing available resources to get the job done. Once they've made up their mind on something, it can be quite difficult to convince otherwise. They listen to hard facts and can have a hard time accepting new or innovative ways of doing things." I like the bit about "managing available resources to get the job done." That's us. Not so sure about having "a hard time accepting new or innovative ways of doing things". That's not us. The blue triangle up there says that we're a left-brain group. We'll try & be more creat...