New York SBDC Research Network

Tad Hargrave is a self-described "hippy who developed a knack for marketing," and started Marketing For Hippies . From the site: We work with good businesses. That could mean: “green business”, local business, sustainable business, social entrepreneurs, holistic practitioners, life-affirming and otherwise conscious entrepreneurs. I find that, for the most part, they keep ‘meaning’ to handle their marketing but are a bit ‘allergic’ to notions of sales, marketing and self-promotion. They think it’s kind of gross. They look at what many of the bigger names in ‘conscious wealth’ do and secretly hate it (but sometimes do it because they think it’s the only way to grow their business). A lot of them have sort of given up hope that there’s any way to market what they do that resonates with them and feels in integrity. I found this guy through an e-mail someone sent me a link to Building a Customer Psychographic Profile . "Many entrepreneurs make the mistake of defining their ta...

Occasionally we'll get a request for psychographics . We have The Lifestyle Market Analyst demographics, which can tell you a lot about popular activities and interests of a metro area, or how those lifestyles overlap ( i.e. , how many people interested in fashion clothing also care about fine foods?). We also have MOSAIC lifestyle descriptions for determining lifestyle groups by geography from the Demographics Now database. But for those of you that want more, here's a couple of freebies (thanks to the J.J. Hill blog for pointing them out) Newspaper Association of America's Consumer Segmentation Snapshots While there's a focus on newspaper readership, this site offers profiles of different consumer buying groups for finance, technology, buying styles, food/cooking, health, vacation/travel and automotive purchases. From Claritas (a Nielsen company) - You Are Where You Live Enter the zip code you are interested in and the "segmentation system defines every neigh...