Thursday, May 31, 2018

Mobile Ad Spending to Surpass TV in 2018

From eMarketer:

This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.

"Advertisers are pouring dollars into mobile due to growing mobile commerce activity. Conversions from mobile display ad placements have already surpassed those of desktop," said Corey McNair, forecasting analyst.

Wednesday, May 30, 2018

2016 ZIP Code statistics from the U.S. Census Bureau

The U.S. Census Bureau’s County Business Patterns (CBP) program has released its 2016 ZIP Code statistics. This is an addition to CBP's recent release of U.S., state, metropolitan area, county, and congressional district statistics. The ZIP Code data cover more than 7.7 million U.S business establishments.

Employment and payroll data are available for all U.S. ZIP Codes with a business establishment. Data for the number of establishments by employment size are available for nearly 1,200 industries.

CBP's ZIP Code statistics are obtained from Census Bureau reports and administrative records from other federal agencies. CBP defines employment as all full- and part-time employees who were on the payroll during the pay period that includes March 12.

Statistics are presented in comma separated value (CSV) files for download and manipulation on the CBP website. CBP data can be accessed using multiple tools available via the Census Bureau website, including American FactFinder and Census Business Builder.

Tuesday, May 29, 2018

Crafting Your Brand?

From Bplans:

Everyone’s talking about branding for a good reason:

Your brand is the identity of your company. It’s what sets you apart from your competitors.

Everything about it should evoke certain thoughts or feelings in your customers, compelling them to want to do business with you. Because your brand is your primary means of communicating what your company stands for, it extends far beyond just your logo or website.

Branding is even more important now that people have increasingly more access to products and services from anywhere in the world. A standout brand is the best way to attract their attention, but first, you need to know exactly who your customers are and what appeals to them. You should view the process as an opportunity to get more deeply in touch with your customers’ perspectives and expectations in order to craft a brand identity that truly speaks to them.

Research is the key to successful branding.

Business Branding Guide

Monday, May 28, 2018

Veterans Finance Guide

From Bank Rate:

The U.S. Department of Veterans Affairs (VA) provides the most comprehensive economic and health-related assistance for vets and their families. However, there are some limitations. According to the U.S. Census Bureau, a total of 3.8 million veterans had a service-connected disability rating as of 2014.

Service-connected disabilities are wide-ranging, but consist of a disease or injury obtained during active military service. While not every individual faces the same problems after service, the top three economic challenges tend to be unemployment, poverty, and homelessness. Veterans with service-connected disabilities, who are in need of specific home modifications and medical treatment are among the most at risk of experiencing some kind of debt that can lead to bad credit.

Government assistance for veterans
There are various resources for veterans with debt. One example is called the VA Medical Care Hardship Program. In addition to receiving help with some copayments related to medical treatment, veterans can also benefit from existing debt waivers. While programs like these largely make approvals based on service rather than credit history, there are still some strict eligibility requirements attached – i.e. you need to submit a letter for review, outlining your financial hardship. And this mostly applies only if your gross household income has decreased.

Grant eligibility
For service members and veterans who are living with a family member, there are three VA housing grants that allow for home modifications to the family member’s home:

Specialty Adapted Housing Grant
Special Housing Adaptation Grant
Temporary Residence Assistance Grant

However, like the larger health benefits programs, the scope of eligibility can be narrow.

Friday, May 25, 2018

5 Essential Pages For Your Small Business Website

From Small Business Administration,Anita Campbell, Guest Blogger

There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for.

If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages every small business website needs. We include three other recommended pages as well.

Your homepage is the virtual lobby of your business, the first thing people notice when they visit the site. It’s therefore vital that your homepage presents your business in a professional and engaging light. Make a great first impression!

As research from the Neilsen Norman Group highlights, you have less than 10 seconds to convey your value proposition. Get to the point about what your business is about. Keep words concise, punchy and compelling to hook visitors and get them to explore deeper into your site.

About Us
People (including business people) do business with other people. Customers like to know a bit about a business, its experiences, ethos and goals. An About Us page informs visitors of such information. Avoid making it too lengthy or dull - show your company’s human side and let potential customers see who’s behind the business. Pictures of the team in action help.

Products / Services
Depending on what type of business you have, you’ll want a Products page, a Services page, or perhaps both. List what you sell in an organized way, so that it’s clear to people. If you have a lot of different products or services, you might summarize them in logical categories, and link to more detailed pages about each product or service.

Images really help for products. Be detailed enough so that what you sell is clear to visitors. Also, by being clear in your language, you better optimize your pages for search engines and this means it will be easier to you find your site.

Why bother with a website if your visitors don’t know how to get in contact with you?

As well as providing essential contact information, including your email address, phone number and address, your contact page should encourage visitors to connect with your business on the social media channels you use as well.

If your business gets foot traffic, include directions and possibly a map. Many website platforms today make it easy to embed an interactive Google map so visitors don’t get lost. Be sure to include your hours of operation.

For small businesses, a testimonials page is your chance to let your business shine. It’s a good idea to put the name of the person with their perspective company alongside the testimonial to give the endorsement greater credibility and authenticity - rather than anonymous testimonials.

Video testimonials are really good, but simple text works too. Some businesses today also use apps that embed reviews from external sites, and those reviews may appear on a testimonials page or somewhere else in the site.

If you haven’t got any testimonials yet, now’s the time to start contacting satisfied clients and customers. Ask them right after you’ve provided your product or service when they’re satisfied and it’s fresh in their minds.

Once you are sure you’ve done a great job with the above five essential pages, here are three other recommended pages/sections to build out over time:

Having a Frequently Asked Questions page on your website gives you the opportunity to answer common questions for customers so valuable time doesn’t have to be spent answering them over and over. FAQs can also allay customer objections. As Bourn Creative advises, always present the questions on your FAQ page in a positive light and answer the questions honestly.

Appointment Scheduling
Businesses that depend on consumer appointments (salons, pest control, car repair) may want to consider a page with a calendar to find an open slot and schedule the appointment online. More and more appointment scheduling apps are available to embed into websites. It’s a great convenience for customers, and companies can see an increase in customer registrations from these apps.

Finally, consider a blog on your website. Keeping it up-to-date with fresh and engaging content will ensure your business is portrayed as digitally-minded and can help you be seen as a leader in your field. A regularly updated blog can also work wonders for the search engine optimization (SEO) of your site, helping it to rank higher on the search engines.

Thursday, May 24, 2018

Contest Marketing: A Powerful Form of Content Marketing

From MarketingProfs:

Enter for a chance to win..."

I see that call to action—or something similar—all over.

You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot across the major networks as a go-to strategy for so many content marketers.


The answer is that we humans are wired to get involved in contests. We want to play, compete, and, of course, win.

As a copywriter and marketing strategist, I've been probing what makes people tick for decades. I know a fair share about what engages people, but I'm no psychologist.

So I did some research because I wanted to know why "contest marketing" is so compelling.

I picked up these insights from Sander van der Linder PhD on Psychology Today:

For most people, there is something inexplicably compelling about the nature of competition.
"Competitiveness" is a biological trait that co-evolved with the basic need for survival.

Wednesday, May 23, 2018

Delegation: What Your Team Wishes You Knew

From Outpost Blog:

For someone who prefers knowing that I alone control the outcome of a project, trusting others to hold up their end wasn’t an easy thing to do. It felt so blind; maybe my teammates would do a good job, but maybe not. Maybe they wouldn’t do the work at all, and I’d be left to pick up the pieces.

Sometimes I’d throw up my hands and just take on all the work; hey, at least then it’d get done, right? Other times, I’d delegate like crazy and cross my fingers. Still, the entire process always felt a bit hellish and not conducive to putting out great work.

It’s an experience that probably rings true to many new entrepreneurs and small business owners.

In the beginning, it was likely just you—you were the only one running your business, making key decisions, and doing the work.

You did the whole “group project” on your own; while it may have meant a lot of late nights and gnashing of teeth, you could be confident that everything was being done to your standards, and there was never any doubt about whether or not something had been completed.

However, difficulty arises when it’s time to scale. As your business grows, you’ll inevitably need to take on more team members.

Suddenly, projects that you would have taken on all by yourself are now your responsibility to split up and assign to multiple people. Not only are you faced with the prospect of giving over control of your “baby,” but you also have limited oversight on who is doing what. You have the power and responsibility to delegate effectively—but doing so can be a challenge.

Tuesday, May 22, 2018

How to Use Webinars to Build Good Customer Relationships

From MarketingProfs

Webinars are truly a great marketing strategy for generating leads for your business. However, that's certainly not the only measure of their effectiveness.

Webinars are an excellent platform to communicate and interact with your customers, and they can be your secret weapon for building great customer relationships.

People attend a webinar because they believe the experience will be valuable to them. The value you provide through your webinars via actionable insights and takeaways that viewers won't find anywhere else will help you build great customer relationships.

Here we'll look at how to build those relationships by using webinars to engage and train your audiences.

Monday, May 21, 2018

The Cost of Returns

From eMarketer:
Even without an established try-before-you-buy model, retailers’ generous free return policies have led to consumers purchasing multiple items with the intent to send some back.

Retailers like Warby Parker and Amazon have popularized try-before-you-buy by letting consumers try on products at no upfront cost. The consumer is only charged for what they keep, and the remainder is returned.

As a result, a February 2018 study from Brightpearl, conducted by OnePoll, found that over 40% of US and UK retailers have seen a spike in intentional returns compared with a year ago. What's more, some 70% of retailers believe the try-before-you-buy model leads to more returns.

"[Try-before-you-buy] creates a tsunami of returns that could easily overwhelm retailers who do not have the processes or workflows in place to cope with that level of change," the study said.

And this may be why many are hesitant to try it out.

Saturday, May 19, 2018

The State Of Industry In 2018

From Thomasnet
Industry is no stranger to change, and today, several monumental shifts — in business, technology, and even politics — are changing it once again.

As a supplier, it's imperative for you to understand these shifts in order ensure your success today, and tomorrow.

Our eBook, The State Of Industry In 2018, can help you keep ahead of the latest trends. It explores:

Critical changes in the manufacturing workforce
The most in-demand products and services in 2018
The role that politics is playing within industry
And more!

Download your free copy now.

Friday, May 18, 2018

Is Social Media a Waste of Time for Free Traffic?


In 2014 I wrote an article titled “Why You Should Forget Facebook”

The main premise of the post was that Facebook was reducing its organic reach. In fact, the numbers showed it was trending to zero.

So…. we dived into why using Facebook for organic and free traffic was becoming a waste time and you maybe need to forget it for earned attention.

It was rapidly becoming a pay to play platform.

The big promise that drew me to social media was that you could reach the world without paying the gatekeepers or begging for attention.

They were the media moguls and book publishers to name just two.

So I was disturbed and annoyed by this trend.

So where are we today? We now have new gatekeepers.

Thursday, May 17, 2018

The Problem With Loyalty Programs

From eMarketer:

Consumers like loyalty programs, but they have complaints. A major one is the hassle of accessing rewards.

In a February 2018 survey from mobile coupon solution provider CodeBroker, some 54% of US loyalty program members said it’s frustrating when programs can’t be easily accessed on smartphones or when an app download is required.

More than five in 10 respondents agreed that without easily accessible programs, rewards often go unused or expire because members aren’t aware they’ve accrued.

Of those polled, 37% prefer accessing loyalty program information, such as balance or redemption details, via a periodic text message. Some 28% rely on a mobile app.

Wednesday, May 16, 2018

Business Branding Guide

From Bplans:

75 percent of buying decisions are based on emotion. The right brand captures the right emotions—and is one of the powerful tools for building a rock-solid business.

A professional brand does so many things for your business. It sets you apart from competitors. It builds trust with existing customers—and future ones. It extends your reach—online, on the street, in referral conversations. It brings the whole team together and gets your employees excited about coming to work. In short, branding is one of the best business investments you can make!

TOOL: Discover Your Brand in 12 Easy Steps!

PROJECT: Brand Yourself in 5 Days

BRANDING CHECKLIST: 10 Essentials Before Launch

RESOURCE: Tools to Help You Name Your Business

Tuesday, May 15, 2018

7 places to find cash after a disaster

From Bankrate:

When nature goes wild, it can be disastrous for your finances. According to the National Climatic Data Center, major weather disasters have caused more than $1.2 trillion worth of damage in the U.S. since 1980 — and that doesn’t include Hurricanes Harvey, Irma, Maria or Nate.

If you’re hit with an emergency and need to find cash fast, tap into the emergency reserves in your savings account. Then look to these resources.

Monday, May 14, 2018

How to Write a Company Overview

From bplans:

Your team matters just as much as your great business idea.

A company overview (also known as company information or a company summary) is an essential part of a business plan. It’s an overview of the most important points about your company—your history, management team, location, mission statement and legal structure. It usually appears after the executive summary in your business plan.

This is typically the shortest chapter of a business plan document, but that doesn’t reduce its importance. If you’re presenting this plan to people outside of your company, this is your opportunity to introduce yourself and your business, and you are going to want to put your best foot forward.

Imagine that the person reading your business plan document has never heard of you, and doesn’t know anything about your business.

What should be their takeaway? What do they need to remember about you and your company?

Saturday, May 12, 2018

Fluency Through Fonts

From Monotype:

The world isn’t literally getting smaller, but you’d be forgiven for feeling that way. Customers around the world expect a consistent, on-brand experience on any device and in any country or language, and brands must face the challenge of delivering on that expectation.

Our latest eBook, Fluency Through Fonts, shows how a smart font strategy can help break down language barriers and lead to a smoother, more effective workflow for brands with a global audience.

Read the free eBook to learn:

Why fonts are crucial to strong customer loyalty and brand perception around the world
How mobile has changed the way brands need to think about their global customers
What problems can arise when your font library isn’t developed in a strategic way

Friday, May 11, 2018

Franchising in America: Not Just Fast-Food Restaurant

From the Census Bureau

Mention franchises, and images of the thousands of fast-food restaurants that dot landscapes across urban and rural America immediately come to mind.

Franchises, however, go well beyond fast-food chains. They are important to many industries instrumental in providing other day-to-day services, from storage and warehousing to eyeglass stores and weight-loss centers.

Detailed data on franchises comes from the Economic Census, which is taken every five years, and covers employer businesses in the United States. The latest Economic Census will be conducted this year, and continue to offer detailed information only available through this program. Comprehensively collected for the first time for the 2007 Economic Census, the franchise question covers over 300 different types of businesses (industries) and measures the number of franchisee- and franchisor-owned businesses in each industry and their total employment, annual payroll and sales.

The question was added as part of a partnership that was established between the International Franchise Association (IFA) and the U.S. Census Bureau. This partnership has not only resulted in data that entrepreneurs can use but may also have helped improve the overall response rates that impact the general data quality for these industries. Businesses in these industries often rely on organizations like IFA for guidance and their role as a “trusted voice” of their industry can help promote response to our surveys.

The franchise data from the 2012 Economic Census revealed some information that few would find surprising. For example, the estimated 122,042 limited-service franchise restaurants (NAICS 722513) make up approximately 54 percent of all fast-food restaurants in the United States, nearly 70 percent of the sales of fast-food restaurants ($185.4 billion), and about 73 percent of the employment of fast-food restaurants (3.6 million).

However, the data did reveal the importance of franchise businesses in industries that many might not immediately associate with franchising.

Thursday, May 10, 2018

Web Browsers Reject About Two-Thirds of Cookies

From eMarketer:

It’s a hard knock life for tracking cookies these days.

Ad serving firm Flashtalking analyzed 20 advertisers worldwide throughout Q4 2017 and found that 64% of their tracking cookies were either blocked or deleted by web browsers. According to the research, rejection rates on mobile devices were particularly high—75% of mobile cookies were rejected, compared with 41% on desktop.

Tracking cookies have been a staple of digital advertising since its inception, and the de facto method that many marketers rely on to track and target users online. But the cookie is beginning to crumble as users shift their media consumption to mobile devices, and as browsers and regulators crack down on digital privacy.

Just a few years ago, people spent most of their time online on desktops and laptops.

Wednesday, May 09, 2018

Don’t quit your job yet: how to lay the foundation for a successful startup

From Medium:
Humans are wired to love a good before-and-after story.

We crave transformation, whether it’s fixing up an old house or turning a clever idea into a thriving business.

But pushing for that “after” state can lead us to overlook all the fun of getting started.

Sure, the early days of building a product or a business can be tough. There are late nights, financial struggles, mistakes, and self-doubt.

Yet, it’s also a great time to explore. You can experiment without millions of paying customers watching your every move.

And if you don’t have investors breathing down your neck, you can afford to play the long game... But, how do you get started, especially if you’re not ready to quit your job?

You can begin, right now, to build a foundation that will support your business for years. Even if you’re not a software engineer (or you don’t have an MBA), there are smart ways to get the ball rolling.

Today’s startup media often celebrate the blind leap, but I believe in scoping out the terrain before you jump.

Tuesday, May 08, 2018

How to Use Data to Reveal Your Brightest Star Customers

Obtained From: Marketing Profs

Just as the universe comprises a wide variety of types of stars, so does your customer base. And like the universe, where some stars shine brighter, some of your customers are better than others.
Now imagine the power of being able to separate your worst customers from your brightest star customers—and find more like your brightest ones!
Doing so entails evaluating and understanding what it takes to attract, acquire, keep, and grow your new and existing customers' value. And to find, keep, and grow the value of your customers requires a customer-centric culture and approach in your marketing.
Dr. Peter Fader, author of Customer Centricity, defines customer-centric marketing as looking at a customer's lifetime value and focusing your marketing efforts on the high-value customer segment in order to drive profits. The suggestion here is that by understanding who your current high value customers are, you are better positioned to acquire more customers like them.
That idea of customer-centric marketing entails placing the customer at the center of your marketing strategy so you can create and extract customer value. Gautam Mahajan, president of the Customer Value Foundation, defines customer value as "the perception of what a product or service is worth to a Customer versus the possible alternatives. Worth means whether the Customer feels s/ benefits and services over what s/he paid."

Monday, May 07, 2018

3 Tips to Maintain the Effectiveness of Email Marketing

Email, Newsletter, Marketing, Design, Business
From Camille at

Email marketing is one of the oldest strategies for marketing on the internet. This leads some to wonder whether it’s still worth spending all the time and effort required to run campaigns.

The truth is that while email may not be the newest or most exciting tool in digital marketing, it still has the potential to be one of the most effective. In 2018, nearly 90% of marketers list email as one of their top three priorities, with 45% saying it is their top concern. Furthermore, it still offers of the best returns on investment when compared to other marketing channels.

Numbers like this make it easy to see that email marketing is not going away anytime soon. However, if you want to produce competitive email marketing campaigns, you have to make an effort to develop a strategy that can meet the demands of the modern market and use tools like an email verifier to ensure the highest possible deliverability and conversion rate. If your tactics are old and outdated, your campaigns will not be able to achieve their full potential.

Here are three tips for email marketers looking to maintain the effectiveness of their campaigns.

Personalize Email

The internet is an attention economy, and inboxes are full of competition. If you want your email campaigns to succeed, you need to take steps to ensure your emails stand out and connect with consumers.

Through email personalization, you can achieve both of these goals and increase the ROI of your email marketing. Individualized emails have been shown to increase click through and conversion rates. If you’re not already taking steps to personalize your marketing emails, it’s time to start.

Email personalization should include simple steps like unique subject lines and emails that address the recipient by name. Additionally, marketers can have great success when emails include personalized offers and recommendations.

List Management

One common misconception is that having a bigger subscriber list is always better. While it is good to reach as many people as possible, there can be some cases where you may want to remove people from your subscriber list.

If you have a lot of subscribers that never open your emails or addresses on your list that always lead to a bounce, this can put a blemish on your sender reputation. If you want to maintain your sender reputation and improve your engagement rates, you need to clean your list.

Start by removing all of the addresses that are always a hard bounce. Next, you want to identify the recipients that never open your emails. See if you can develop a strategy to re-engage these recipients. If not, remove them from your list as well.

Finally, look for the addresses with inconsistent engagement. Identify the types of content these recipients engage with, and see if you can develop a segmentation plan to deliver the most relevant content to these individuals.

Adapt for Mobile

Email marketing has reached a stage where mobile has to take priority over desktop. Mobile devices now account for more than half of all email opens, a trend that is very unlikely to reverse. If you want to be able to reach customers no matter where they are, you must adapt your campaigns for mobile devices.

For your emails to work well on mobile, you need to develop mobile-friendly email templates that will display well on the smaller screen. Additionally, you will need to write shorter subject lines, select images that work well with mobile email servers, and take steps to develop content that is easier to consume on the small screen.

Friday, May 04, 2018

Grief At Work: A Guide For Employees and Managers

From the American Hospice Foundation:

Although we try to establish healthy boundaries between our work and personal lives, we know the importance of jobs and co-workers. For many, work provides a sense of community. For some, it even feels like family. Employees often derive their sense of well-being from their work.

Every workplace must deal with complex emotional issues. The more difficult emotions, like grief, can disturb workers and diminish the work environment. Colleagues want to do the right thing, but don't know how to do it. Meanwhile, managers and employees may feel pressured and anxious, knowing the work still must get done. It's no wonder we need helping in working through grief.

Thursday, May 03, 2018

How Marketers Can Be Effective Business Storytellers

Obtained From: MarketingProfs

Want to know a secret? A lot of business success can be attributed to the unwitting storytellers among us: leaders who passionately narrate their visions to inspire change; account reps who conceptualize products or services through real-life examples; trainers who design engaging, scenario-based learning...
A simple example of the power of story: I was recently cruising along an empty Texas road, singing along to the song on the radio, when the song ended and an announcer said, "Buying a house is exciting, and by 'exciting' I mean 'terrifying.'" Anyone who's traveled the road to home ownership could instantly feel those words—because it is a little terrifying to buy a house. The announcer's narration evoking the buyer's perspective had me tuned in and wanting more.
That's the secret to storytelling success: the ability to convey personalized nuggets up front to gain someone's attention, followed by a well-designed narrative that drives action. A good story makes us feel something, and in business that can be transformative.
Stories that allow us to relate to each other and share common experiences are the most influential because we, the audience, can see ourselves in those stories. And those relatable nuggets can come from anywhere.

Wednesday, May 02, 2018

Small Business Success Story - Oasis Ponds & Patios

Each year the New York Small Business Development Center recognizes outstanding small businesses in a variety of ways.  This Success Story from the Corning SBDC appears in our 2016 Annual Report

David VanLoon 
Oasis Ponds & Patios
Corning SBDC

David VanLoon, a 14-year military veteran who served tours in Irag and Afghanistan, began Oasis Ponds & Patios in April 2016. Oasis Ponds, a full-service landscape company, is a certified Aquascape contractor that provides waterscape designs and installation. The company installs fountains, waterfalls and ponds, maintains water features and also performs seasonal care for their installations. Oasis Ponds also installs firepits, retaining walls, patios and walkways, landscape lighting, plant and tree installation. They also provide weekly lawn services, as well as spring and fall clean up.

David worked with SBDC Advisor Susan Buchanan to develop a business plan to accompany a funding request for his startup. David secured a $57,000 term loan from Community Bank, a $20,000 line of credit, and contributed $10,000 of his own equity. Oasis Ponds is a true family business. David serves as the General Manager and is responsible for all estimates, the generation of new business and landscape designs. His wife Jenna serves as Office Manager and is responsible for marketing and networking, scheduling and ordering inventory. 

Near the end of July 2016, David approached the SBDC for assistance in securing a small loan. With SBDC’s help, Oasis Ponds received a $30,000 loan from REDEC to purchase additional equipment and supplies in preparation for the upcoming winter months. With the money provided, they were able to purchase snow plows, a salt spreader and a snow blower, which will enable them to take care of customers’ needs throughout the winter months. 

Tuesday, May 01, 2018

Are You an Empowered Marketer? Here's How You Can Be

Obtained From: Marketing Profs
What does it mean to be an empowered marketer?
Let's start with the definition of empowerment. The Oxford English Dictionary tells us it is "The process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights."
So what does the word mean when applied to B2C marketers?
Marketers today have a million demands on their time. During a typical day, you might send out a few personalized emails, run A/B tests to drive conversions on your e-commerce website, publish some beautiful targeted ads on Instagram, and then analyze the ROI across all your marketing campaigns.
And that's just in one day! It's no wonder B2C marketers are feeling the pressure to continually perform.
Sound fantastic? It is.That is exactly why marketers need to become empowered—so they can access customer data directly, easily execute complex marketing campaigns, and dive into detailed analytics to prove the value of their work. Empowered marketers work independently and efficiently, and still have enough time to spend on creative endeavors.

Here's how you can strive to become a truly empowered marketer.