New York SBDC Research Network

From CBS News MoneyWatch : If you told people you were going to launch a small, independent snack food company, with essentially no marketing money, most would tell you to get your head checked. Going up against the likes of Nabisco and Keebler for supermarket shelf space is -- and this is a gross understatement -- a very low odds proposition. But that's exactly what two concerned dads did with their niche-market munchies, and their business is taking off, thanks to the unstoppable social power of an audience with a very personal, vested interest in their success. ...[The founders] ...both have children who are among the estimated 6 million people with Tree Nut and Peanut Allergies (TPA). TPA is one of the most prevalent and serious food allergies...and it affects many more than just the people who have it: There are millions more who care for, feed, coach, play with, teach and otherwise interact with them. ( My daughter has a peanut allergy as well. )

We’ ve blogged about Stephen Hall’s From Kitchen to Market a few times in the past ( Online resource for specialty food businesses , Bringing New Food Products to Market ) and it’s a great resource for guidance on marketing specialty food items. While I was in Chicago, I had the opportunity to attend a session with Mr. Hall. I won’t go into too much detail, but here are a few nuggets I thought were especially interesting: Do you have to supply nutrition information on every specialty food product? Not according to the rules of the FDA. But Mr. Hall suggested that although the government doesn ’t require the labeling, the consumer does. Today’s consumer wants to know what they are eating, and their food’s nutritional value. Looking for a commercial kitchen? The audience in this session had a couple of good suggestions. Try calling local churches or restaurants that don’t serve meals three times a day. Either way, they may be willing to give you use of their kitchen when they aren ’t ...